Abstract
In recent years, cultural and creative industries have expanded significantly and have come to occupy rapidly a central position in the European economy. Yet, despite this economic prominence and its cultural influence that flows from it, many specialists within these sectors—artists, architects, interior designers, or fashion entrepreneurs—still struggle to achieve sustainable business development and financial stability. A sizeable portion of that challenge arises from an inclination to place the process of the creative act and experimental innovation ahead of disciplined, intentional business planning. Because creative output is complex and market appetite can shift suddenly, practitioners need, alongside professional hard skills, also solid commercial and business acumen. This article affirms that architects, interior designers, and creatives stand to gain sustainability from systematic training, a need that the aBC Business Modelling was consciously designed to address. Grounded in academic inquiry, real-world entrepreneurial practice, and experiential learning exercises, the toolbox was designed to offer a step-by-step framework, from value to customer, financial activities, and operations, with the final goal of running daily operations with clarity and priority, based on their vision.