Abstract
The study starts with the definition of local, translocal, and global linguistic context in the digital space. Facebook as a social media platform provides opportunities for everyday digital literacy practices such as code play. Code play allows mixing codes and repertoires usually with a humorous reference. We argue that creative interaction among languages creates the methodological need for a translingual approach besides the traditional code-switching theory to explain online linguistic phenomena. Adopting a netnographic approach, this paper presents two participants’ linguistic history, online linguistic practices, and perceptions of their own digital literacy, exploring their portrayal of (multi)linguistic identity which has local, translocal, and global resonance. The paper exploits possibilities of code play to accomplish communicative goals through code-switching and translingualism with a linguistically diverse audience.