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Hybridity in Japanese Advertising Discourse Cover

Hybridity in Japanese Advertising Discourse

Acta Universitatis Sapientiae, Philologica
Volume 11 (2019): Issue 2 (December 2019)
By:   
Open Access
|Jan 2020
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DOI: https://doi.org/10.2478/ausp-2019-0012 | Journal eISSN: 2068-2956 (formerly 2391-8179)
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Language: English
Page range: 55 - 71
Published online: Jan 21, 2020
Published in print: Dec 1, 2019
Published by: Sapientia Hungarian University of Transylvania
In partnership with: Paradigm Publishing Services
Keywords:
Japanese,
advertising discourse,
kawaii,
cultural semiotics,
discourse analysis
Related subjects:
Cultural studies,
General cultural studies,
Linguistics and semiotics,
Applied linguistics,
Applied linguistics, other,
Literary studies,
Literary studies, general

© 2020 Oana-Maria Birlea, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 11 (2019): Issue 2 (December 2019)
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