The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach

Andreea Nechifor; Cristina Dimulescu

doi:10.2478/ausp-2018-0026

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The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach

Acta Universitatis Sapientiae, Philologica

Volume 10 (2018): Issue 3 (December 2018)

By: Andreea Nechifor and Cristina Dimulescu

Open Access

|Feb 2019

Abstract

This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for equal rights and traditionalist tendencies confining the woman to the household, the female image, as captured by adverts, underwent spectacular changes, as a reflection of the mentalities and implications generated by the historical and social background.

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Articles in this issue

DOI: https://doi.org/10.2478/ausp-2018-0026 | Journal eISSN: 2068-2956 (formerly 2391-8179)

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Language: English

Page range: 33 - 50

Published online: Feb 25, 2019

Published in print: Dec 1, 2018

Published by: Sapientia Hungarian University of Transylvania

In partnership with: Paradigm Publishing Services

Keywords:

female image,

feminist movement,

inter-war years,

the discourse of advertising,

discourse analysis

Related subjects:

Cultural studies,

General cultural studies,

Linguistics and semiotics,

Applied linguistics,

Applied linguistics, other,

Literary studies,

Literary studies, general

© 2019 Andreea Nechifor, Cristina Dimulescu, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 10 (2018): Issue 3 (December 2018)