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‘Land of Creation’: The Position, Brand Owners, and Contributors for Israel's Branding

Acta Universitatis Sapientiae, European and Regional Studies

Volume 18 (2020): Issue 1 (December 2020)

By: Árpád Ferenc Papp-Váry and Szabolcs Szolnoki

Open Access

|Feb 2020

References

JORISCH, Avi 2018. Thou Shalt Innovate: How Israeli Ingenuity Repairs the World. E-book. Jerusalem: Gefen Publishing House.
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NATANZON, Ran. 2018. Brand Israel – Telling Our Own Story. Presentation. Rotary Club of Aleka.
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PAPP-VÁRY, Árpád. 2019. Országmárkázás – Versenyképes identitás és imázs teremtése [Country Branding – Creating Marketable Identity and Image]. Budapest: Akadémiai Kiadó.
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SENOR, Dan–SINGER, Saul. 2012. Startra kész nemzet – Izrael gazdasági csodájának története [Start-Up Nation: The Story of Israel's Economic Miracle]. Budapest: Patmos Records.
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SIEGEL, Seth M. 2017. Let Here Be Water – Israel's Solution for a Water-Starved World. New York: St. Martin's Press.
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DOI: https://doi.org/10.2478/auseur-2020-0009 | Journal eISSN: 2068-7583

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Language: English

Page range: 29 - 45

Published on: Feb 1, 2020

Published by: Sapientia Hungarian University of Transylvania

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

country branding,

tourism destination marketing,

Related subjects:

Social sciences,

Political science,

Political science, other,

Domestic policy, parties, other political organizations,

International relations,

© 2020 Árpád Ferenc Papp-Váry, Szabolcs Szolnoki, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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