SAFE: The New-Age Service Marketing Mix for the New-Age Internet-Based Services
By: Tapish Panwar and Kalim Khan
Authors
DOI: https://doi.org/10.2478/auseb-2022-0007 | Journal eISSN: 2360-0047 (formerly 2343-8894)
Language: English
Page range: 106 - 132
Published online: Oct 13, 2022
Published in print: Sep 1, 2022
Published by: Sapientia Hungarian University of Transylvania
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2022 Tapish Panwar, Kalim Khan, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.