The Branding Power of Szeklerland. Online Place Branding Tendencies and Identity-Forming Efforts in Szeklerland Cover

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The Branding Power of Szeklerland. Online Place Branding Tendencies and Identity-Forming Efforts in Szeklerland

Acta Universitatis Sapientiae, Communicatio

Volume 7 (2020): Issue 1 (December 2020)

By: Zsolt Barbócz

Open Access

|Jan 2021

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DOI: https://doi.org/10.2478/auscom-2020-0009 | Journal eISSN: 2537-2793

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Language: English

Page range: 123 - 136

Published on: Jan 29, 2021

Published by: Sapientia Hungarian University of Transylvania

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

destination marketing,

destination image,

Related subjects:

Cultural studies,

Genres and media in cultural studies,

Digital media and communication,

Social sciences,

Communication science,

Communication theory,

Mass communication,

Public and political communication

© 2021 Zsolt Barbócz, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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