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Persuasion Strategies on Instagram in Wine Communication and Branding Cover

Persuasion Strategies on Instagram in Wine Communication and Branding

Acta Universitatis Sapientiae, Communicatio
Volume 6 (2019): Issue 1 (December 2019)
By: Ágnes Veszelszki  
Open Access
|Feb 2020
DOI: https://doi.org/10.2478/auscom-2019-0005 | Journal eISSN: 2537-2793
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Language: English
Page range: 83 - 104
Published on: Feb 7, 2020
Published by: Sapientia Hungarian University of Transylvania
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
visual rhetoric,
content marketing,
social media,
Instagram
Related subjects:
Cultural studies,
Genres and media in cultural studies,
Digital media and communication,
Social sciences,
Communication science,
Communication theory,
Mass communication,
Public and political communication

© 2020 Ágnes Veszelszki, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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