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Service Brand Identity Characteristics of Software and IT Companies in Cluj-Napoca Cover

Service Brand Identity Characteristics of Software and IT Companies in Cluj-Napoca

Acta Universitatis Sapientiae, Communicatio
Volume 6 (2019): Issue 1 (December 2019)
By: Gyöngyvér Erika Tőkés  
Open Access
|Feb 2020

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DOI: https://doi.org/10.2478/auscom-2019-0004 | Journal eISSN: 2537-2793
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Language: English
Page range: 61 - 82
Published on: Feb 7, 2020
Published by: Sapientia Hungarian University of Transylvania
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
service brand,
brand identity,
socio-scientific brand identity model,
software and IT companies in Cluj-Napoca,
points of parity and differentiation
Related subjects:
Cultural studies,
Genres and media in cultural studies,
Digital media and communication,
Social sciences,
Communication science,
Communication theory,
Mass communication,
Public and political communication

© 2020 Gyöngyvér Erika Tőkés, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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