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Young Consumers’ Fashion Brand Preferences. An Investigation among Students in Romania Cover

Young Consumers’ Fashion Brand Preferences. An Investigation among Students in Romania

Acta Universitatis Sapientiae, Communicatio
Volume 6 (2019): Issue 1 (December 2019)
By: Laura Nistor  
Open Access
|Feb 2020

Authors

Laura Nistor

nistorlaura@uni.sapientia.ro

Sapientia Hungarian University of Transylvania, Cluj-Napoca, Romania
DOI: https://doi.org/10.2478/auscom-2019-0003 | Journal eISSN: 2537-2793
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Language: English
Page range: 41 - 59
Published on: Feb 7, 2020
Published by: Sapientia Hungarian University of Transylvania
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
brand,
fast fashion,
students,
convenience sample
Related subjects:
Cultural studies,
Genres and media in cultural studies,
Digital media and communication,
Social sciences,
Communication science,
Communication theory,
Mass communication,
Public and political communication

© 2020 Laura Nistor, published by Sapientia Hungarian University of Transylvania
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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