Abstract
The article demonstrates the development and application of activities with serious play and serious game features for the facilitated process of content analysis of images of urban public spaces. The study involves accumulation of the material for the analysis, develops the coding categories and their visual representations – pictograms, analyzes and groups the images and attributes the pictograms to them, marks the insight on the sticky notes, develops the matrixes of functioning of urban spaces, and discusses the outcomes. The developed set of activities based on the hands-on approach can be used in research and studies and could be adapted to local community-based activities.