The Effect of the Physical Environment on Consumers’ Perceptions: A Review of the Retailing Research on External Shopping Environment

Anna-Maija Kohijoki; Katri Koistinen

doi:10.2478/aup-2018-0011

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The Effect of the Physical Environment on Consumers’ Perceptions: A Review of the Retailing Research on External Shopping Environment

Architecture and Urban Planning

Volume 14 (2018): Issue 1 (December 2018)

By: Anna-Maija Kohijoki and Katri Koistinen

Open Access

|Feb 2019

Abstract

Regarding the revitalization of intra-urban centres, this review focuses on consumers’ perceptions of the physical environment with emphasis on the tangible elements in the external shopping environment. Based on the typologies of environmental elements, a systematic review of 59 retailing articles by means of content analysis was conducted. Several design and ambient elements were identified as relevant to consumers, but an in-depth understanding of their effects is needed to enhance the attractiveness of intra-urban centres.

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