Abstract
Our study analyzed various aspects of patients' experiences related to the cardiologic services offered by our clinic, focusing on patient satisfaction, the use of online platforms, and their feedback. The objective of this study is to provide evidence that cardiological patients who frequently use online platforms exhibit a higher level of satisfaction compared to those who do not use these platforms. The research explores the strategic impact of online promotion on the overall patient experience in cardiology services.
Materials and methods: In this study, 310 patients who visited a cardiology clinic were randomly selected. The research methodology included a quantitative study, with data collected through a questionnaire containing 43 questions. Statistical analysis was performed using IBM SPSS Statistics 25 and Microsoft Office Excel/Word 2021.
Results: The results largely confirm the proposed hypotheses. Frequent use of online platforms for information and appointments, online communication with medical staff, and online reviews positively correlate with a higher level of satisfaction among cardiology patients. These results highlight the need to continue and improve the online presence of cardiology clinics to better meet patients' needs and enhance their experience with the provided medical services.
Conclusions: According to the study results, frequent use of online platforms for information and appointments is associated with a higher level of patient satisfaction. Direct interactions on digital platforms contribute to a closer relationship between doctors and patients. The high satisfaction with this type of communication suggests that digital technologies can strengthen patient trust and loyalty.