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TikTok talks teeth: a quantitative and qualitative analysis of fixed appliance related TikTok videos Cover

TikTok talks teeth: a quantitative and qualitative analysis of fixed appliance related TikTok videos

Open Access
|Mar 2024

Figures & Tables

Figure 1.

Categorisation of the videos

Table I.

Statistics of video characteristics

MinimumMaximumMedianSumMeanStandard deviation95% confidence interval
Quantitative characteristics
Followers81 3100000967001500197321 103086.272829524.371087843.43 - 1 1 18329.10
Views10396100000011500004554036983348556.606881681.44331 1484.52 - 3385628.69
Likes3359000009920050358071370279.93782357.1 1366065.32 - 374494.55
Comments025600560.52462431810.613448.631792.03 - 1829.19
Video lengths510423380227.9618.9227.85 - 28.06
Days since uploads143138158.573204538.263715.19518.40 - 558.13
Qualitative characteristics
Content score0411781.310.891.16 - 1.46
DISCERN score0322972.180.892.03 - 2.33
GQS score1523212.361.272.14 - 2.58

1 GQS, Global Quality Scale.

Figure 2.

The correlationship among content scores, Modified DISCERN scores and GQS scores.

Table II.

Different categories of videos uploaded by professionals and laypersons. Data represents mean ± standard deviation (95% confidence interval)

ProfessionalsLaypersons
HumourExperienceEducationalHumourExperienceEducational
Followers1241720.21 ± 1978166.345936238.33 ± 6632620.121465190.51 ± 3388780.701 128325.67± 2298073.93473601.08 ± 1856479.5861 9771.29 ± 980368.76
(-1214497.93 - 3697937.93)(-10540103.43 - 22412580.10)(569598.50 - 2360782.52)(-144305.26 - 2400956.59)(-35909.47 - 9831 1 1 .63)(-286918.60 - 1526461.17)
Views1806660 ± 846706.432547266.67 ± 141 2672.083508537.80 ± 8357959.8)3859461.47 ± 5286519.1731 83058.77 ± 6269260.903647300 ± 646738 1.79
(755335.11 - 2857984.89)(-962005.33 - 6056538.66)(1299683.73 - 5717391.87)(931 884.73 - 6787038.20)(1462461.03 - 4903656.50)(-2334030.55 - 9628630.55)
Likes265501.2 ± 283698.88316366.67 ± 197388.2)325057.29 ± 813046.26373681.40± 139460.63392841 .57 ± 729050.82651881.86 ± 1521733.16
(-86757.48 - 617759.88)(-173972.82 - 806706.15)(110184.22 - 539930.37)(296450.68 - 450912.12)(192753.68 - 592929.46)(-755486.58 - 2059250.30)
Comments1839.8 ± 1953.92727 ± 391 .281877.84 ± 21 13.551 220.80 ± 1 1 34.4)1676.04 ± 3802.233970.29 ± 9540.66
(-586.32 - 4265.92)(-244.98 - 1698.98)(1319.27 - 2436.41)(592.59 - 1 849.01)(632.52 - 2719.56)(-4853.36 - 12793.93)
Video lengths13.40 ± 6.0328.67 ± 22.8130.29 ± 15.0221 .60 ± 1426 ± 22.6446 ± 19.04
(5.92 - 20.88)(-28 - 85.33)(26.32 - 34.26)(1 3.85 - 29.35)(20.20 - 32.62)(28.39 - 63.61)
Days since176.25 ± 309.421 12.67± 131.79213.85 ± 168.89146.27± 301.891086.88 ± 601 1.63242 ± 254.63
uploads(-207.94 - 560.44)(-214.73 - 440.06)(169.22 - 258.49)(-20.91 - 313.45)(-563.01 - 2736.77)(6.51 - 477.49)
Table III.

Comparison of qualitative characteristics between layperson and professional uploaders

Score typesProfessionalLaypersonDifference95% CI of the DifferenceP-value
DISCERN2.714 ± 0.5801.726 ± 0.8540.988 ± -0.2740.7141.262P < 0.01
Global Quality Scale (GQS)3.238 ± 1.0881.603 ± 0.9091.635 ± 0.1791.4561.814P < 0.01
Content Score1.571 ± 0.8371.082 ± 0.8780.489 ± -0.0410.4480.530P < 0.01
Figure 3.

Word cloud created from the original quotes collected from the videos.

DOI: https://doi.org/10.2478/aoj-2024-0005 | Journal eISSN: 2207-7480 | Journal ISSN: 2207-7472
Language: English
Page range: 50 - 59
Submitted on: Nov 1, 2023
Accepted on: Feb 1, 2024
Published on: Mar 13, 2024
Published by: Australian Society of Orthodontists Inc.
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Li Mei, Zhixin Wang, Olivia Guo, Lucy Zhang, Guangzhao Guan, published by Australian Society of Orthodontists Inc.
This work is licensed under the Creative Commons Attribution 4.0 License.