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TikTok talks teeth: a quantitative and qualitative analysis of fixed appliance related TikTok videos Cover

TikTok talks teeth: a quantitative and qualitative analysis of fixed appliance related TikTok videos

Open Access
|Mar 2024

Figures & Tables

Figure 1.

Categorisation of the videos
Categorisation of the videos

Figure 2.

The correlationship among content scores, Modified DISCERN scores and GQS scores.
The correlationship among content scores, Modified DISCERN scores and GQS scores.

Figure 3.

Word cloud created from the original quotes collected from the videos.
Word cloud created from the original quotes collected from the videos.

Statistics of video characteristics

MinimumMaximumMedianSumMeanStandard deviation95% confidence interval
Quantitative characteristics
Followers81 3100000967001500197321 103086.272829524.371087843.43 - 1 1 18329.10
Views10396100000011500004554036983348556.606881681.44331 1484.52 - 3385628.69
Likes3359000009920050358071370279.93782357.1 1366065.32 - 374494.55
Comments025600560.52462431810.613448.631792.03 - 1829.19
Video lengths510423380227.9618.9227.85 - 28.06
Days since uploads143138158.573204538.263715.19518.40 - 558.13
Qualitative characteristics
Content score0411781.310.891.16 - 1.46
DISCERN score0322972.180.892.03 - 2.33
GQS score1523212.361.272.14 - 2.58

Different categories of videos uploaded by professionals and laypersons_ Data represents mean ± standard deviation (95% confidence interval)

ProfessionalsLaypersons
HumourExperienceEducationalHumourExperienceEducational
Followers1241720.21 ± 1978166.345936238.33 ± 6632620.121465190.51 ± 3388780.701 128325.67± 2298073.93473601.08 ± 1856479.5861 9771.29 ± 980368.76
(-1214497.93 - 3697937.93)(-10540103.43 - 22412580.10)(569598.50 - 2360782.52)(-144305.26 - 2400956.59)(-35909.47 - 9831 1 1 .63)(-286918.60 - 1526461.17)
Views1806660 ± 846706.432547266.67 ± 141 2672.083508537.80 ± 8357959.8)3859461.47 ± 5286519.1731 83058.77 ± 6269260.903647300 ± 646738 1.79
(755335.11 - 2857984.89)(-962005.33 - 6056538.66)(1299683.73 - 5717391.87)(931 884.73 - 6787038.20)(1462461.03 - 4903656.50)(-2334030.55 - 9628630.55)
Likes265501.2 ± 283698.88316366.67 ± 197388.2)325057.29 ± 813046.26373681.40± 139460.63392841 .57 ± 729050.82651881.86 ± 1521733.16
(-86757.48 - 617759.88)(-173972.82 - 806706.15)(110184.22 - 539930.37)(296450.68 - 450912.12)(192753.68 - 592929.46)(-755486.58 - 2059250.30)
Comments1839.8 ± 1953.92727 ± 391 .281877.84 ± 21 13.551 220.80 ± 1 1 34.4)1676.04 ± 3802.233970.29 ± 9540.66
(-586.32 - 4265.92)(-244.98 - 1698.98)(1319.27 - 2436.41)(592.59 - 1 849.01)(632.52 - 2719.56)(-4853.36 - 12793.93)
Video lengths13.40 ± 6.0328.67 ± 22.8130.29 ± 15.0221 .60 ± 1426 ± 22.6446 ± 19.04
(5.92 - 20.88)(-28 - 85.33)(26.32 - 34.26)(1 3.85 - 29.35)(20.20 - 32.62)(28.39 - 63.61)
Days since176.25 ± 309.421 12.67± 131.79213.85 ± 168.89146.27± 301.891086.88 ± 601 1.63242 ± 254.63
uploads(-207.94 - 560.44)(-214.73 - 440.06)(169.22 - 258.49)(-20.91 - 313.45)(-563.01 - 2736.77)(6.51 - 477.49)

Comparison of qualitative characteristics between layperson and professional uploaders

Score typesProfessionalLaypersonDifference95% CI of the DifferenceP-value
DISCERN2.714 ± 0.5801.726 ± 0.8540.988 ± -0.2740.7141.262P < 0.01
Global Quality Scale (GQS)3.238 ± 1.0881.603 ± 0.9091.635 ± 0.1791.4561.814P < 0.01
Content Score1.571 ± 0.8371.082 ± 0.8780.489 ± -0.0410.4480.530P < 0.01
DOI: https://doi.org/10.2478/aoj-2024-0005 | Journal eISSN: 2207-7480 | Journal ISSN: 2207-7472
Language: English
Page range: 50 - 59
Submitted on: Nov 1, 2023
Accepted on: Feb 1, 2024
Published on: Mar 13, 2024
Published by: Australian Society of Orthodontists Inc.
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Li Mei, Zhixin Wang, Olivia Guo, Lucy Zhang, Guangzhao Guan, published by Australian Society of Orthodontists Inc.
This work is licensed under the Creative Commons Attribution 4.0 License.