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Clear aligners brands and marketing claims: An overview of available information on the web

Open Access
|Jul 2022

Figures & Tables

Figure 1.

Number of companies entering the market relative to year.
Number of companies entering the market relative to year.

Figure 2.

Timeline of Clear Aligner brand establishment years.
Timeline of Clear Aligner brand establishment years.

Figure 3.

Distribution of clear aligner companies geographically.
Distribution of clear aligner companies geographically.

Figure 4.

Google Trends of the search of clear aligners. (The earliest data available on Google Trends is from 2004).
Google Trends of the search of clear aligners. (The earliest data available on Google Trends is from 2004).

Figure 5.

Word Cloud for recurring marketing claims. With the terms most frequently mentioned in the claims largest in size and less frequently mentioned smaller in size on the figure.
Word Cloud for recurring marketing claims. With the terms most frequently mentioned in the claims largest in size and less frequently mentioned smaller in size on the figure.

Summary of all aligner brands_

 BrandCompanyCountryYear EstablishedOfficial websiteCliniciansPatients
132 Watts Clear Aligners India2018https://www.32watts.com/Y
2360美牙隐形矫正 China2019http://www.360meiya.cn/Y
3ACE Aligners U.S.N/Aacealigners.comY
4AIRNIVOL Italy2004https://www.airnivol.com/enY
5Aligner Studio U.S.N/Ahttps://www.alignerstudio.com/ Y
6AlignerCo U.S.2019https://www.alignerco.com/ Y
7Angelalign 时代天使隐形矫正AngelalignChina2003http://www.angelalign.com/Y
8Argen U.S.2018https://argen.com/clear-aligners#/Y
9byte U.S.2018https://www.byteme.com/ Y
10CA Clear AlignerScheu-DentalGermanN/Ahttp://ca-clear-aligner.com/en/b2c/index.htmlY
11Candid CO U.S.2017https://www.candidco.com/ Y
12Clarity Aligners3MU.S.2018https://www.3m.com/3M/en_US/types-of-braces-and-treatment-us/clear-aligners/Y
13Clarus Clear Aligners EgyptN/Ahttp://www.clarusaligners.com/Y
14Clear correctStraumannSwitzerland2006https://www.straumann.com/clearcorrect/en/home.htmlY
15Insignia Clearguide SystemOrmcoU.S.2012https://ormco.com/products/insignia-clearguide/Y
16Clearline Aligners CanadaN/Ahttps://www.clearlinesmile.ca/Y
17Clearlyaligners U.S.N/Ahttps://clearlyaligners.com/Y
18ClearPath U.S.2008https://www.clearpathdental.com/Y
10ClearPath Orthodontics Pakistan2007https://www.clearpathortho.com/Y
20ClearSmileIAS OrthodonticsUKN/Ahttps://www.clearsmilealigner.com/Y
21ClearXK Line EuropeGermanN/Ahttps://www.clearxaligners.com/Y
22Coast Clear AlignersCoast Dental & OrthodonticsU.S.N/Ahttps://www.coastdental.com/alignersY
23ddhaim clear 디디하임 클리어 KoreaN/Ahttp://ddhaim.com/Y
24Dr. Clear aligner SingaporeN/Ahttps://www.drclearaligners.com/Y
25EasysmileEasysmileChinaN/Ahttps://www.easysmile.com/Y
26ecligner 이클라이너Ecligner internationalKorea1998http://www.ecligner.com/Y
27eon Aligners U.S.N/Ahttps://eonaligner.com/index.htmlY
28EZ Smile Clear Aligners AustraliaN/Ahttps://www.ezsmile.com.au/ Y
29f22 Aligners Italy2012https://www.f22aligner.com/Y
30FrankSmile UKN/Ahttps://www.franksmile.co.uk/ Y
31Hibeauty 隐秀隐形矫正HibeautyChina2012http://www.hibeauty.com/pt/index.htmY
32Inman Aligner U.S.2001https://www.inmanaligner.com/Y
33InvisalignAlign TechnologyU.S.1998https://www.invisalign.com/Y
34iROKiROKChina2009https://5ismile.com/Y
35JoyAligner SingaporeN/Ahttp://joyaligner.com/Y
36K ClearK Line Europe GmbHGermanN/Ahttps://kline-europe.com/en/homeY
37magicalign 正丽科技隐形矫正MagicalignChina2014http://www.magicalign.com/pc/index.html Y
38MegaNeer 美加易齐隐形矫正Mega NeerChina2010http://www.mega-teeth.com/Products/yxzj/ Y
39Noviclear N/Ahttp://noviclear.com/Y
40NuvolaGEO OrthodonticUKN/Ahttp://www.geoorthodontic.com/Y
41ODS Aligners IndiaN/Ahttps://odsaligners.com/Y
42Orthocaps TwinAligner SystemOrtho Caps GmbHGermany2006https://www.orthocaps.com/Y
43OrthoClear UK2005https://www.orthoclear.nl/en/ Y
44OrthoFX U.S.2019https://www.orthofx.com/Y
45OrthoSnap U.S.N/Ahttps://www.orthosnap.com/Y
46Pure Smiles Online CanadaN/Ahttps://www.puresmilesonline.com/Y
47Refine Complete Aligner SystemTP OrthodonticsU.S2017https://www.tportho.com/wp-content/uploads/2017/04/996-385ENG-Refine-B2B_2017_0W.pdfY
48reveal Clear AlignersHenry ScheinU.S.2019https://www.henryschein.com/us-en/dental/supplies/reveal.aspxY
49RxAligners UK2011http://rxaligners.com/Y
50See-Through Aligner 시스루 얼라이너시스루테그Korea2014http://www.saligner.com/Y
51simpli 5OrmcoU.S.2006https://ormco.com/products/simpli-5/Y
52Sino Dental LabSino Dental LabChinaN/Ahttp://www.sino-dental.com/cn/product-details-69.htmlY
53SLX Clear AlignersHenry ScheinU.S.2018https://slxclearaligners.com/Y
54Smartee 正雅隐形矫正SmarteeChina2004http://www.smartee.cn/ Y
55Smile Direct Club U.S.2014https://smiledirectclub.co.nz/en-nz/ Y
56Smile Love U.S.N/Ahttps://smilelove.com/ Y
57Smile Styler AustraliaN/Ahttps://www.smilestyler.com.au/Y
58Smilealign 适乐美SmilealignChinaN/Ahttps://www.smilalign.cn/Y
59Smilelign UK2012https://smilelign.com/Y
60SmileTRU U.S.N/Ahttps://www.smiletru.com/Y
61smilii NZ2019https://www.smilii.co.nz/Y
62SnapCorrect U.S.2012https://snapcorrect.com/ Y
63Spark Clear Aligner SystemOrmcoU.S.2019https://mysparksmile.com/Y
64Straight My Teeth UK/Ireland2018https://www.straightmyteeth.com/ Y
65Straight Teeth Direct UK2009https://www.straightteethdirect.com/ Y
66Straight28 Clear Aligners U.S.N/Ahttp://straight-28.com/Y
67Strayt Clear aligners U.S.N/Ahttps://www.straytteeth.com/ Y
68SureSmileDentsply SironaU.S.1999https://www.suresmile.com/Y
69Trioclear Hong Kong2020https://www.trioclear.com/Y
70Uniform Teeth U.S.2016https://www.uniformteeth.com/Y
71V-Clear Aligners IndiaN/Ahttp://www.vclearaligners.com/Y
72Vincialign 达芬奇隐形矫正VincialignChinaN/Ahttps://cn.vincialign.com/index/indexY
73Whitesmile Clear MalaysiaN/Ahttps://whitesmileclear.com/Y
74Wonder Smile Australia2016http://wondersmile.co.nzY
75Zenyum SingaporeN/Ahttps://www.zenyum.com/sg-en/Y

Marketing claims found the official websites of the clear aligners companies included in the study_

Marketing claim themeNumber of companiesNumber of claims with evidence cited
Improved material424*
Better comfort501
Shorter treatment time44Not Applicable
Enhanced aesthetics532
Lower cost37Not Applicable
Others542
DOI: https://doi.org/10.2478/aoj-2022-0025 | Journal eISSN: 2207-7480 | Journal ISSN: 2207-7472
Language: English
Page range: 252 - 262
Submitted on: Feb 1, 2022
Accepted on: Jun 1, 2022
Published on: Jul 14, 2022
Published by: Australian Society of Orthodontists Inc.
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2022 Cynthia Shi, Yanlu Feng, Yu-Chen Hsiao, Julia Smith, Carrol Jin, Mauro Farella, Li Mei, published by Australian Society of Orthodontists Inc.
This work is licensed under the Creative Commons Attribution 4.0 License.