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The Impact of Digitalization in Academic Marketing – A Comparative Study Cover

The Impact of Digitalization in Academic Marketing – A Comparative Study

Acta Marisiensis. Seria Oeconomica
Volume 17 (2023): Issue 1 (December 2023)
By:  and    
Open Access
|Jan 2024
Authors

Authors

Erika-Alexandra Dobre

ȜGeorge Emil Paladeȝ University of Medicine, Pharmacy, Science and Technology of Targu Mures, România

Liviu Ciucan-Rusu

liviu.ciucan-rusu@u2b.umfst.ro

ȜGeorge Emil Paladeȝ University of Medicine, Pharmacy, Science and Technology of Targu Mures, România
DOI: https://doi.org/10.2478/amso-2023-0007 | Journal eISSN: 2668-3989
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Language: English
Page range: 83 - 91
Published online: Jan 19, 2024
Published in print: Dec 1, 2023
Published by: University of Medicine, Pharmacy, Science and Technology of Targu Mures
In partnership with: Paradigm Publishing Services
Keywords:
academic marketing,
dashboard,
web performance,
online branding
JEL:
M3
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Financial reporting, group accounting, accounting and balancing,
Corporate social responsibility (CSR), compliance management, business ethics

© 2024 Erika-Alexandra Dobre, Liviu Ciucan-Rusu, published by University of Medicine, Pharmacy, Science and Technology of Targu Mures
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 17 (2023): Issue 1 (December 2023)
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