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Digital marketing and online consumer behavior in Romania during the COVID-19 pandemic: a case study Cover

Digital marketing and online consumer behavior in Romania during the COVID-19 pandemic: a case study

Acta Marisiensis. Seria Oeconomica
Volume 15 (2021): Issue 1 (June 2021)
By: Elena Polearus and  Mihai Timuș  
Open Access
|Feb 2022

Authors

Elena Polearus

„George Emil Palade” University, of Medicine, Pharmacy, Sciences and Technology of Târgu Mureș, Târgu Mureș

Mihai Timuș

mihai.timus@u2b.umfst.ro

„George Emil Palade” University, of Medicine, Pharmacy, Sciences and Technology of Târgu Mureș, Târgu Mureș
„Ștefan cel Mare” University of Suceava, Suceava, Romania
DOI: https://doi.org/10.2478/amso-2021-0003 | Journal eISSN: 2668-3989
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Language: English
Page range: 29 - 40
Published on: Feb 27, 2022
Published by: University of Medicine, Pharmacy, Science and Technology of Targu Mures
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
digital marketing,
consumer behaviour,
Digitization,
Romania,
COVID-19 pandemic
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Financial reporting, group accounting, accounting and balancing,
Corporate social responsibility (CSR), compliance management, business ethics

© 2022 Elena Polearus, Mihai Timuș, published by University of Medicine, Pharmacy, Science and Technology of Targu Mures
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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