Rebranding and its Impact on Banking Activities – Case Study Cover

Rebranding and its Impact on Banking Activities – Case Study

Acta Marisiensis. Seria Oeconomica

Volume 13 (2019): Issue 1 (December 2019)

By:

Open Access

|Feb 2020

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DOI: https://doi.org/10.2478/amso-2019-0007 | Journal eISSN: 2668-3989

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Language: English

Page range: 57 - 64

Published on: Feb 7, 2020

Published by: University of Medicine, Pharmacy, Science and Technology of Targu Mures

In partnership with: Paradigm Publishing Services

Publication frequency: 1 times per year

Keywords:

financial institutions,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Financial reporting, group accounting, accounting and balancing,

Corporate social responsibility (CSR), compliance management, business ethics

© 2020 Marta Kiss, published by University of Medicine, Pharmacy, Science and Technology of Targu Mures
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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