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Fashion design and fashion industry: The impact of social media on customer behaviour and its current role in the fashion industry Cover

Fashion design and fashion industry: The impact of social media on customer behaviour and its current role in the fashion industry

Architecture Papers of the Faculty of Architecture and Design STU
Volume 29 (2024): Issue 3 (September 2024)
By: Katarína Vavrová  
Open Access
|Sep 2024

Authors

Katarína Vavrová

designvavrova@gmail.com

Slovak University of Technology, Faculty of Architecture and Design, Institute of Design, Bratislava, Slovakia
DOI: https://doi.org/10.2478/alfa-2024-0016 | Journal eISSN: 2729-7640
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Language: English
Page range: 39 - 45
Submitted on: Apr 26, 2024
Accepted on: Sep 9, 2024
Published on: Sep 14, 2024
Published by: Slovak University of Technology in Bratislava
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social media,
fashion design,
fashion industry,
influencer marketing,
consumer behaviour,
technological advancements
Related subjects:
Architecture and design,
Architecture,
Architects, buildings,
Landscape architecture,
Landscape architects,
Design,
Designers,
Architecture and design, other

© 2024 Katarína Vavrová, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons Attribution 4.0 License.

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