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A new nation brand strategy? Global Ireland 2025 and the UN Security Council campaign Cover

A new nation brand strategy? Global Ireland 2025 and the UN Security Council campaign

Administration
Volume 70 (2022): Issue 3 (August 2022)
By:   
Open Access
|Aug 2022
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DOI: https://doi.org/10.2478/admin-2022-0020 | Journal eISSN: 2449-9471 (formerly 0001-8325) | Journal ISSN: 0001-8325
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Language: English
Page range: 85 - 105
Published on: Aug 5, 2022
Published by: The Institute of Public Administration of Ireland
In partnership with: Paradigm Publishing Services
Keywords:
Nation branding,
Ireland,
public diplomacy,
soft power,
reputation
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Human resources, labor practice, job and career,
Industries,
Public sector, public private partnerships, public administration,
Social sciences,
Political science,
Local government and administration

© 2022 Madeline Boughton, published by The Institute of Public Administration of Ireland
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 70 (2022): Issue 3 (August 2022)
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