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A New Marketing Recommendation System Using a Hybrid Approach to Generate Smart Offers Cover

A New Marketing Recommendation System Using a Hybrid Approach to Generate Smart Offers

Applied Computer Systems
Volume 27 (2022): Issue 2 (December 2022)
By: Doae Mensouri and  Abdellah Azmani  
Open Access
|Jan 2023
DOI: https://doi.org/10.2478/acss-2022-0016 | Journal eISSN: 2255-8691 | Journal ISSN: 2255-8683
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Language: English
Page range: 149 - 158
Published on: Jan 24, 2023
Published by: Riga Technical University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Apriori algorithm,
BG/NBD Gamma-Gamma CLV & RFMTS models,
marketing recommendation system,
smart offer generation
Related subjects:
Computer sciences,
Artificial intelligence,
Information technology,
Project management,
Software development

© 2023 Doae Mensouri, Abdellah Azmani, published by Riga Technical University
This work is licensed under the Creative Commons Attribution 4.0 License.

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