Figure 1.
![The conceptual model of study [Source: Author]](https://sciendo-parsed.s3.eu-central-1.amazonaws.com/6532478bd5e1060ee4c74a84/j_acee-2023-0030_fig_001.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA6AP2G7AKOUXAVR44%2F20251105%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20251105T121657Z&X-Amz-Expires=3600&X-Amz-Signature=2718ef47054826d0e6156b284a346bb70fa9670c4fa062942a5d5895499c3f4f&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)
Figure 2.
![First row: the location of Konya [Source: satellites.pro/Google_plan/Konya map]; The second row: the location of the case study in the city [Source: Google maps]; The third and fourth row: Case study photos [Source: Author]](https://sciendo-parsed.s3.eu-central-1.amazonaws.com/6532478bd5e1060ee4c74a84/j_acee-2023-0030_fig_002.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA6AP2G7AKOUXAVR44%2F20251105%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20251105T121657Z&X-Amz-Expires=3600&X-Amz-Signature=9324c1dad8682eaa6f9bbd643d6d4c4ea56f31b66b59e595c5c37406fc388bec&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)
Figure 3.
![Scattering of answers in response to the question: A) How do you rate the beauty of the tower form? And B) How new and innovative is the form of the tower in your opinion? [Source: Author]](https://sciendo-parsed.s3.eu-central-1.amazonaws.com/6532478bd5e1060ee4c74a84/j_acee-2023-0030_fig_003.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA6AP2G7AKOUXAVR44%2F20251105%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20251105T121657Z&X-Amz-Expires=3600&X-Amz-Signature=ebd011c6b4d69d2a3448137ce510a61c8eb1c2b8a52766617ef9b5b713f9ff22&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)
Figure 4.
![Scattering of answers in response to the question: A) How suitable is the using composite and glass for the facade of this building? And B) To what extent does standing next to the tower give you a pleasant feeling? [Source: Author]](https://sciendo-parsed.s3.eu-central-1.amazonaws.com/6532478bd5e1060ee4c74a84/j_acee-2023-0030_fig_004.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA6AP2G7AKOUXAVR44%2F20251105%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20251105T121657Z&X-Amz-Expires=3600&X-Amz-Signature=9edb5409a9f44492eddacb62e881d01fcdd896160453f7dd2b36747ec5e2382d&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)
Figure 5.
![A) What extent does the height of the tower match the surrounding environment? And B) to what extent has the tower distinguished itself from the surrounding environment due to its height? [Source: Author]](https://sciendo-parsed.s3.eu-central-1.amazonaws.com/6532478bd5e1060ee4c74a84/j_acee-2023-0030_fig_005.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA6AP2G7AKOUXAVR44%2F20251105%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20251105T121657Z&X-Amz-Expires=3600&X-Amz-Signature=59c71fce7de039813d8c8bd843ff8602361d8c0ec8396df297af67b5c728947b&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)
The relationship between users’ interest in the tower and its physical characteristics in the city context [Source: Author]
| Variable | Correlation Coefficient | Significance Level |
|---|---|---|
| The sense of pleasure when facing the tower | 0.591 | 0.000 |
| Newness and innovations in the form of the tower | 0.512 | 0.000 |
| The pleasantness of the materials used in the facade | 0.421 | 0.001 |
| The pleasantness of the tower's location in the city centre | 0.311 | 0.000 |
The relationship between the beauty of the tower's form and its physical characteristics [Source: Author]
| Variable | Correlation Coefficient | Significance Level |
|---|---|---|
| The sense of pleasure when facing the tower | 0.587 | 0.001 |
| Distinguishing the tower's form in the city context | 0.494 | 0.001 |
| Newness and innovations in the form of the tower | 0.449 | 0.000 |
| The pleasantness of the materials used in the facade | 0.310 | 0.000 |
| The pleasantness of the tower's location in the city centre | 0.214 | 0.001 |
Frequency distribution by gender of participants [Source: Author]
| Participants | Education Degree | Total | |||||
|---|---|---|---|---|---|---|---|
| High school | Associate | Bachelor | Master | Post Graduate | |||
| Gender | Male | 13 | 24 | 40 | 17 | 9 | 103 |
| Female | 19 | 13 | 67 | 11 | 4 | 114 | |
| Total | 32 | 37 | 107 | 28 | 13 | 217 | |
A sample t-test of affective, cognitive, interpretative, and evaluative dimensions [Source: Author]
| Dimension | N | Mean Value | Average | SD | T | P-Value |
|---|---|---|---|---|---|---|
| Affective | 217 | 3 | 4.49 | 0.63 | 17.87 | 0.001 |
| Cognitive | 217 | 3 | 4.01 | 0.49 | 15.63 | 0.001 |
| Evaluative | 217 | 3 | 3.46 | 0.51 | 18.07 | 0.001 |
| Interpretative | 217 | 3 | 3.09 | 0.78 | 16.35 | 0.001 |