FIGURE 1.
FIGURE 2.
Awareness and perceived value of green certifications among participants
| Certification awareness | Familiar | Consider it important |
|---|---|---|
| % | ||
| LEED | 29 | 66 |
| EDGE | 18 | 71 |
| Not familiar with any | 69 | – |
Logistic regression results predicting preference for green-certified housing (n = 394)
| Predictor variable | β (SE) | Wald χ2 | p | OR [exp(β)] | 95% CI for OR |
|---|---|---|---|---|---|
| Environmental attitude (H1) | 0.58 (0.14) | 17.14 | 0.000** | 1.79 | [1.36, 2.37] |
| Perceived behavioral control (H2) | 0.44 (0.18) | 6.00 | 0.014* | 1.55 | [1.09, 2.20] |
| Personal norms (H3) | 0.71 (0.16) | 19.72 | 0.000** | 2.03 | [1.48, 2.80] |
| Certification awareness × attitude (H4) | 0.36 (0.17) | 4.48 | 0.034* | 1.43 | [1.03, 1.99] |
Summary of hypotheses and regression results
| Hypothesis | Statement | Supported? | β | p |
|---|---|---|---|---|
| H1 | Environmental attitudes positively influence preference | supported | 0.58 | < 0.01 |
| H2 | Perceived behavioral control positively influences preference | supported | 0.44 | < 0.05 |
| H3 | Personal environmental norms increase preference likelihood | strongly supported | 0.71 | < 0.001 |
| H4 | Certification awareness moderates the attitude–preference relationship | supported | 0.36 | < 0.05 |