Linking environmental consciousness to sustainable consumption through green purchase intention: Evidence from North-East Nigeria
Authors
PhD Candidate, Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, Department of Marketing, Faculty of Management Sciences, University of Maiduguri, Maiduguri, Nigeria
Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
Language: English
Page range: 250 - 281
Submitted on: Sep 29, 2025
Accepted on: May 15, 2026
Published on: Jun 23, 2026
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Butali Usman, Mustapha Yusuf Ismaila, Rotimi Ayodele Gbadeyan, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.