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Linking environmental consciousness to sustainable consumption through green purchase intention: Evidence from North-East Nigeria Cover

Linking environmental consciousness to sustainable consumption through green purchase intention: Evidence from North-East Nigeria

Open Access
|Jun 2026

Authors

Butali Usman

butaliusman@unimaid.edu.ng

PhD Candidate, Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, Department of Marketing, Faculty of Management Sciences, University of Maiduguri, Maiduguri, Nigeria

Mustapha Yusuf Ismaila

mustapha.yi@unilorin.edu.ng

Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria

Rotimi Ayodele Gbadeyan

gbadeyan.ra@unilorin.edu.ng

Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
DOI: https://doi.org/10.22367/jem.2026.48.10 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
Language: English
Page range: 250 - 281
Submitted on: Sep 29, 2025
Accepted on: May 15, 2026
Published on: Jun 23, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2026 Butali Usman, Mustapha Yusuf Ismaila, Rotimi Ayodele Gbadeyan, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.