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Can green attitude complement the influence of green marketing on green purchase intention for fast food products? Cover

Can green attitude complement the influence of green marketing on green purchase intention for fast food products?

Journal of Economics and Management
Volume 46 (2024): Issue 1 (January 2024)
By: Hermanto Hermanto,  Widji Astuti,  Pudjo Sugito and  Boge Triatmanto  
Open Access
|Dec 2024

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DOI: https://doi.org/10.22367/jem.2024.46.20 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
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Language: English
Page range: 584 - 612
Submitted on: Jul 19, 2024
Accepted on: Nov 6, 2024
Published on: Dec 17, 2024
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
green attitude,
green marketing,
green purchasing intention,
consumer behavior,
sustainability.
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business informatics,
Business intelligence,
Mathematics and statistics for economists,
Statistics

© 2024 Hermanto Hermanto, Widji Astuti, Pudjo Sugito, Boge Triatmanto, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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