References
- Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120.
- Agarwal, T., Arya, S., & Bhasin, K. (2022, September). Evaluating the impact of coronavirus disease-2019 pandemic on employer branding, employee engagement and employee performance: A moderation study of Indian information technology firms. Global Business Review, 0(0). https://doi.org/10.1177/09721509221119014
- Agrawal, S., Schuster, A. M., Britt, N., Liberman, J., & Cotten, S. R. (2022). Expendable to essential? Changing perceptions of gig workers on Twitter in the onset of COVID-19. Information, Communication & Society, 25(5), 634-653. https://doi.org/10.1080/1369118X.2021.2020323
- Ahmad, N. A., & Daud, S. (2016). Engaging people with employer branding. Procedia Economics and Finance, 35, 690-698. https://doi.org/10.1016/S2212-5671(16)00086-1
- Aldousari, A. A., Robertson, A., Yajid, M. S. A., & Ahmed, Z. U. (2017). Impact of employer branding on organization’s performance. Journal of Transnational Management, 22(3), 153-170. https://doi.org/10.1080/15475778.2017.1335125
- Alshathry, S., Clarke, M., & Goodman, S. (2017). The role of employer brand equity in employee attraction and retention: A unified framework. International Journal of Organizational Analysis, 25(3), 413-431. https://doi.org/10.1108/IJOA-05-2016-1025
- Altaf, M., & Shahzad, A. (2018). “That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states. Revista Brasileira de Gestão de Negócios, 20(4), 599-618. https://doi.org/10.7819/rbgn.v0i0.3952
- Altaf, M., Saleem, I., Mustafa, F., & Anwar, F. (2021). The buy-in benchmark in Islamic banking: Combined effect of brand role clarity and employee brand commitment towards employee brand equity. Journal of Islamic Marketing, 13(10), 2028-2046. https://doi.org/10.1108/JIMA-08-2019-0170
- Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185-206. https://doi.org/10.1057/bm.1996.42
- Anees-ur-Rehman, M., Wong, H. Y., & Hossain, M. (2016). The progression of brand orientation literature in twenty years: A systematic literature review. Journal of Brand Management, 23(6), 612-630. https://doi.org/10.1057/s41262-016-0008-2
- Arasanmi, C. N., & Krishna, A. (2019). Employer branding: Perceived organisational support and employee retention – the mediating role of organisational commitment. Industrial and Commercial Training, 51(3), 174-183. https://doi.org/10.1108/ICT-10-2018-0086
- Arijs, D., Botero, I. C., Michiels, A., & Molly, V. (2018). Family business employer brand: Understanding applicants’ perceptions and their job pursuit intentions with samples from the US and Belgium. Journal of Family Business Strategy, 9(3), 180-191. https://doi.org/10.1016/j.jfbs.2018.08.005
- Arriscado, P., Quesado, H., & Sousa, B. (2018). Employer branding in the digital era attracting and retaining Millennials using digital media. Communication: Innovation & Quality, 391-403. https://doi.org/10.1007/978-3-319-91860-0_23
- Backhaus, K. (2016). Employer branding revisited. Organization Management Journal, 13(4), 193-201. https://doi.org/10.1080/15416518.2016.1245128
- Backhaus, K. (2018). People make the brand: A commentary. Management Research, 16(4), 380-387. https://doi.org/10.1108/MRJIAM-12-2017-0800
- Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501-517. https://doi.org/10.1108/13620430410550754
- Bali, M., & Dixit, S. (2016). Employer brand building for effective talent management. International Journal of Applied Sciences and Management, 2(1), 183-191. https://www.waljatcollege.edu.om/journal/pdf/IJASM_020101.pdf
- Banerjee, P., Saini, G. K., & Kalyanaram, G. (2020). The role of brands in recruitment: Mediating role of employer brand equity. Asia Pacific Journal of Human Resources, 58(2), 173-196. https://doi.org/10.1111/1744-7941.12209
- Baratelli, G., & Colleoni, E. (2022). Does Artificial Intelligence (AI) enabled recruitment improve employer branding? International Journal of Business and Management, 17(2), 45-55. https://doi.org/10.5539/ijbm.v17n2p45
- Bareket-Bojmel, L., & Shuv-Ami, A. (2019). The brand is my workplace. International Journal of Manpower, 40(5), 818-833. https://doi.org/10.1108/IJM-07-2017-0176
- Barrow, S. & Mosley, R. (2006). The employer brand. Bring the best of brand management to people at work. John Wiley & Sons.
- Baumgarth, C., & Schmidt, M. (2010). How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting. Industrial Marketing Management, 39(8), 1250-1260. https://doi.org/10.1016/j.indmarman.2010.02.022
- Benraïss-Noailles, L., & Viot, C. (2021). Employer brand equity effects on employees well-being and loyalty. Journal of Business Research, 126, 605-613. https://doi.org/10.1016/j.jbusres.2020.02.002
- Berger-Remy, F., & Michel, G. (2015). How brand gives employees meaning: Towards an extended view of brand equity. Recherche et Applications En Marketing (English Edition), 30(2), 30-54. https://doi.org/10.1177%2F2051570715579651
- Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151-172. https://doi.org/10.1080/02650487.2005.11072912
- Bettany-Saltikov, J. (2012). How to do a systematic literature review in nursing: A step-by-step guide. McGraw-Hill Education (UK).
- Bilińska-Reformat, K., & Stańczyk, I. (2018). Employer branding as a source of competitive advantage of retail chains. Journal of Management and Business Administration. Central Europe, 26(1), 2-12. https://www.ceeol.com/search/article-detail?id=678306
- Biswas, M. K., & Suar, D. (2016). Antecedents and consequences of employer branding. Journal of Business Ethics, 136(1), 57-72. https://link.springer.com/article/10.1007/s10551-014-2502-3
- Bonaiuto, M., De Dominicis, S., Illia, L., Rodríguez-Cánovas, B., & Lizzani, G. (2013). Managing employer brand attributes to attract potential future leaders. Journal of Brand Management, 20(9), 779-792. https://doi.org/10.1057/bm.2013.18
- Bondarouk, T., Parry, E., & Furtmueller, E. (2017). Electronic HRM: Four decades of research on adoption and consequences. The International Journal of Human Resource Management, 28(1), 98-131. https://doi.org/10.1080/09585192.2016.1245672
- Bondarouk, T., Ruël, H., Axinia, E., & Arama, R. (2013). What is the future of employer branding through social media? Results of the Delphi study into the perceptions of HR professionals and academics. In T. Bondarouk, M. R. Olivas-Luján (Eds.), Social media in human resources management (Advanced Series in Management, Vol. 12; pp. 23-57). Emerald Group Publishing. https://doi.org/10.1108/S1877-6361(2013)0000012006
- Borges-Tiago, T., Tiago, F., Silva, O., Guaita Martinez, J. M., & Botella-Carrubi, D. (2020). Online users’ attitudes toward fake news: Implications for brand management. Psychology & Marketing, 37(9), 1171-1184. https://doi.org/10.1002/mar.21349
- Boukis, A., & Christodoulides, G. (2020). Investigating key antecedents and outcomes of employee-based brand equity. European Management Review, 17(1), 41-55. https://doi.org/10.1111/emre.12327
- Buil, I., Martínez, E., & Matute, J. (2016). From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry. Tourism Management, 57, 256-271. https://doi.org/10.1016/j.tourman.2016.06.009
- Burmann, C., Jost-Benz, M., & Riley, N. (2009). Towards an identity-based brand equity model. Journal of Business Research, 62(3), 390-397. https://doi.org/10.1016/j.jbusres.2008.06.009
- Cable, D. M., & Turban, D. B. (2001). Establishing the dimensions, sources, and value of job seekers’ employer knowledge during recruitment. In M. Buckley, J. Halbesleben, A. R. Wheeler (Eds.), Research in personnel and human resources management (Vol. 20, pp. 115-164). https://doi.org/10.1016/S0742-7301(01)20002-4
- Cancellieri, U. G., Petruccelli, I., De Dominicis, S., Groggia, A., Illia, L., & Bonaiuto, M. (2017). Communicating corporate social responsibility to involve stakeholders: The case of employer branding for university students. Rassegna di Psicologia, 34(3), 25-40. https://doi.org/10.13133/1974-4854/16676
- Cardy, R. L., Miller, J. S., & Ellis, A. D. (2007). Employee equity: Toward a person-based approach to HRM. Human Resource Management Review, 17(2), 140-151. https://doi.org/10.1016/j.hrmr.2007.03.006
- Charbonnier-Voirin, A., Poujol, J. F., & Vignolles, A. (2016). From value congruence to employer brand: Impact on organizational identification and word of mouth. Canadian Journal of Administrative Sciences/Revue Canadienne Des Sciences de l’Administration, 34(4), 429-437. https://doi.org/10.1002/cjas.1379
- Chhabra, N. L., & Sharma, S. (2014). Employer branding for improving employer attractiveness. International Journal of Organizational Analysis, 22(1), 48-60. https://doi.org/10.1108/IJOA-09-2011-0513
- Chiang, H. H., Han, T. S., & McConville, D. C. (2019). A multilevel study of brand-specific transformational leadership: Employee and customer effects. Journal of Brand Management, 27, 312-327. https://doi.org/10.1057/s41262-019-00182-6
- Chiang, H. H., & Yu, S. Y. (2021). Employer branding and employee-based brand equity: The mediating and moderating effects in multilevel models. Management Comments, 40(1), 131-154. https://doi.org/10.6656%2fMR.202101_40(1).ENG131
- Collins, C. J., & Kanar, A. M. (2014). Employer brand equity and recruitment research. In K. Y. T. Yu & D. M. Cable (Eds.), The Oxford handbook of recruitment (pp. 284-297). Oxford University Press.
- Dalal, R. S., Lam, H., Weiss, H. M., Welch, E. R., & Hulin, C. L. (2009). A within-person approach to work behavior and performance: Concurrent and lagged citizenship-counterproductivity associations, and dynamic relationships with affect and overall job performance. Academy of Management Journal, 52(5), 1051-1066. https://doi.org/10.5465/amj.2009.44636148
- Duncan, S. Y., Chohan, R., & Ferreira, J. J. (2019). What makes the difference? Employee social media brand engagement. Journal of Business and Industrial Marketing, 34(7), 1459-1467. https://doi.org/10.1108/JBIM-09-2018-0279
- Eger, L., Mičík, M., & Řehoř, P. (2018). Employer branding on social media and recruitment websites: Symbolic traits of an ideal employer. Marketing a obchod/Marketing and Trade, 1(XXI), 224-237. https://doi.org/10.15240/tul/001/2018-1-015
- Eger, L., Mičík, M., Gangur, M., & Řehoř, P. (2019). Employer branding: Exploring attractiveness dimensions in a multicultural context. Technological and Economic Development of Economy, 25(3), 519-541. https://doi.org/10.3846/tede.2019.9387
- do Espírito Santo, P. M., Ferreira, V. H. S., & Ascensão, A. M. (2019, September). The impact of the employer’s brand image on knowledge sharing. In 20th European Conference on Knowledge Management (ECKM 2019) (Vol. 1, pp. 312-320). Academic Conferences and Publishing International.
- Gardner, T. M., Erhardt, N. L., & Martin-Rios, C. (2011). Rebranding employment branding: establishing a new research agenda to explore the attributes, antecedents, and consequences of workers’ employment brand knowledge. In A. Joshi, H. Liao, and J.J. Martocchio (Eds.), Research in personnel and human resources management (Vol. 30/1, pp. 253-304). Emerald Group Publishing. https://doi.org/10.1108/S0742-7301(2011)0000030008
- Ghielen, S., & De Cooman, R. (2018, July). Refining employer branding research: Linking employer attractiveness to clear and targeted brands. Academy of Management. Proceedings, 2018(1), 14194. https://doi.org/10.5465/AMBPP.2018.255
- Gomes, D., & Neves, J. (2011). Organizational attractiveness and prospective applicants’ intentions to apply. Personnel Review, 40(6), 684-699. https://doi.org/10.1108/00483481111169634
- Grigore, G. F., & Stancu, A. (2011). The role of corporate social responsibility in building employer’s brand. Transformations in Business and Economics, 10(2B), 741-753. https://www.researchgate.net/publication/289813577_The_role_of_corporate_social_responsibility_in_building_employer%27s_brand
- Gunesh, P., & Maheshwari, V. (2019). Role of organizational career websites for employer brand development. International Journal of Organizational Analysis, 27(1), 149-168. https://doi.org/10.1108/IJOA-01-2018-1327
- Gupta, J., & Mohan, D. (2019). Candidate experience in recruitment cycle facilitating employer brand: A case study of Idea Cellular Limited in the Delhi and NCR circle. International Journal of Human Resources Development and Management, 19(1), 37-46. https://doi.org/10.1504/IJHRDM.2019.097057
- Ha, N. M., & Luan, N. V. (2018). The effect of employers’ attraction and social media on job application attention of senior students at pharmaceutical universities in Vietnam. International Journal of Business and Society, 19(2), 473-491. http://www.ijbs.unimas.my/images/repository/pdf/Vol19-no2-paper15.pdf
- Heilmann, P. A. (2010). Employer brand image in a health care organization. Management Research Review, 33(2), 134-144. https://doi.org/10.1108/01409171011015829
- Helm, S. V., Renk, U., & Mishra, A. (2016). Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors. European Journal of Marketing, 50(1/2), 58-77. https://doi.org/10.1108/EJM-03-2014-0162
- Hoppe, D. (2018). Linking employer branding and internal branding: Establishing perceived employer brand image as an antecedent of favourable employee brand attitudes and behaviours. Journal of Product and Brand Management, 27(4), 452-467. https://doi.org/10.1108/JPBM-12-2016-1374
- Ito, M., Gutiérrez, K., Livingstone, S., Penuel, B., Rhodes, J., Salen, K., Watkins, S. C. et al. (2013). Connected learning: An agenda for research and design. Digital Media and Learning Research Hub.
- Jun, S.-P., Yoo, H. S., & Choi, S. (2018). Ten years of research change using Google Trends: From the perspective of big data utilizations and applications. Technological Forecasting and Social Change, 130, 69-87. https://doi.org/10.1016/j.techfore.2017.11.009
- Kashive, N., & Khanna, V. T. (2017). Study of early recruitment activities and employer brand knowledge and its effect on organization attractiveness and firm performance. Global Business Review, 18(3), 172-190. https://doi.org/10.1177/0972150917693334
- Kashive, N., Khanna, V. T., & Bharthi, M. N. (2020). Employer branding through crowdsourcing: Understanding the sentiments of employees. Journal of Indian Business Research, 12(1), 93-111. https://doi.org/10.1108/JIBR-09-2019-0276
- Kashive, N., Khanna, V. T., Kashive, K., & Barve, A. (2022). Gamifying employer branding: Attracting critical talent in crisis situations like COVID-19. Journal of Promotion Management, 28(4), 487-514. https://doi.org/10.1080/10496491.2021.2008575
- Kashyap, V., & Chaudhary, R. (2019). Linking employer brand image and work engagement: Modelling organizational identification and trust in organization as mediators. South Asian Journal of Human Resources Management, 6(2), 177-201. https://doi.org/10.1177/2322093719844644
- Kaur, P., Malhotra, K., & Sharma, S. K. (2020). Employer branding and organisational citizenship behaviour: The mediating role of job satisfaction. Asia-Pacific Journal of Management Research and Innovation, 16(2), 122-131. https://doi.org/10.1177/2319510X20931716
- Kele, J. E., & Cassell, C. M. (2022). The face of the firm: The impact of employer branding on diversity. British Journal of Management, 34(2), 692-708. https://doi.org/10.1111/1467-8551.12608
- Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. https://doi.org/10.1177/002224299305700101
- Keppeler, F., & Papenfuß, U. (2021). Employer branding and recruitment: Social media field experiments targeting future public employees. Public Administration Review, 81(4), 763-775. https://doi.org/10.1111/puar.13324
- Kim, W. G., Leong, J. K., & Lee, Y.-K. (2005). Effect of service orientation on job satisfaction, organizational commitment, and intention of leaving in a casual dining chain restaurant. International Journal of Hospitality Management, 24(2), 171-193. https://doi.org/10.1016/j.ijhm.2004.05.004
- Kimpakorn, N., & Tocquer, G. (2009). Employees’ commitment to brands in the service sector: Luxury hotel chains in Thailand. Journal of Brand Management, 16(8), 532-544. https://doi.org/10.1057/palgrave.bm.2550140
- King, C., & Grace, D. (2008). Internal branding: Exploring the employee’s perspective. Journal of Brand Management, 15(5), 358-372. https://doi.org/10.1057/palgrave.bm.2550136
- King, C., & Grace, D. (2009). Employee based brand equity: A third perspective. Services Marketing Quarterly, 30(2), 122-147. https://doi.org/10.1080/15332960802619082
- King, C., & Grace, D. (2010). Building and measuring employee-based brand equity. European Journal of Marketing, 44(7/8), 938-971. https://doi.org/10.1108/03090561011047472
- King, C., & Grace, D. (2012). Examining the antecedents of positive employee brand-related attitudes and behaviours. European Journal of Marketing, 46(3/4), 469-488. https://doi.org/10.1108/03090561211202567
- King, C., Grace, D., & Funk, D. C. (2012). Employee brand equity: Scale development and validation. Journal of Brand Management, 19(4), 268-288. https://doi.org/10.1057/bm.2011.44
- Kucherov, D. G., Alkanova, O. N., Lisovskaia, A. Y., & Tsybova, V. S. (2022). Employer branding orientation: Effects on recruitment performance under COVID-19. The International Journal of Human Resource Management, 34(10), 2107-2135. https://doi.org/10.1080/09585192.2022.2063065
- Küpper, D. M., Klein, K., & Völckner, F. (2021). Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy. Human Resource Management Review, 31(1), 100686. https://doi.org/10.1016/j.hrmr.2019.04.002
- Kurek, D. (2021). Use of modern IT solutions in the HRM activities: Process automation and digital employer branding. European Research Studies, 24(1), 152-170. https://ersj.eu/journal/2035/download/Use+of+Modern+IT+Solutions+in+the+HRM+Activities++Process+Automation+and+Digital+Employer+Branding.pdf
- Lee, C.-C., Kao, R.-H., & Lin, C.-J. (2018). A study on the factors to measure employer brand: The case of undergraduate senior students. Chinese Management Studies, 12(4), 812-832. https://doi.org/10.1108/CMS-04-2017-0092
- Lee, H.-M., Lee, C.C., & Wu, C. C. (2011). Brand image strategy affects brand equity after M&A. European Journal of Marketing, 45(7/8), 1091-1111. https://doi.org/10.1108/03090561111137624
- Lee, Y.-H., Hsiao, C., Chan, H.-Y., & Lee, I-C. (2019). Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective. International Journal of Bank Marketing, 38(2), 425-455. https://doi.org/10.1108/IJBM-05-2019-0166
- Lesenyeho, D. L., Barkhuizen, N. E., & Schutte, N. E. (2018). Exploring the causal relationship between the antecedents and consequences of talent management for early career academics in South African higher education institutions. Journal of Human Resource Management, 16(1), 1-10. https://hdl.handle.net/10520/EJC-107b9de267
- Liu, X. (2022). Brand knowledge and organizational loyalty as antecedents of employee-based brand equity: Mediating role of organizational culture. Frontiers in Psychology, 13, 872871. https://doi.org/10.3389%2Ffpsyg.2022.872871
- Liu, A. X., Hsu, C. H. C., & Fan, D. X. F. (2020). From brand identity to brand equity: A multilevel analysis of the organization – employee bidirectional effects in upscale hotels. International Journal of Contemporary Hospitality Management, 32(7), 2285-2304. https://doi.org/10.1108/IJCHM-08-2019-0680
- Love, L. F., & Singh, P. (2011). Workplace branding: Leveraging human resources management practices for competitive advantage through “Best Employer” surveys. Journal of Business and Psychology, 26(2), 175. https://doi.org/10.1007/s10869-011-9226-5
- Maheshwari, V., Gunesh, P., Lodorfos, G., & Konstantopoulou, A. (2017). Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management. International Journal of Organizational Analysis, 25(5), 742-761. https://doi.org/10.1108/IJOA-03-2017-1136
- Malik, M. S., Aslam, S., & Aslam, S. (2018). Selling the brand inside: Corporate image, corporate identity and employer brand: Case study of I-SEC Netherlands BV. International Journal of Business Performance Management, 19(3), 371-384. https://doi.org/10.1504/IJBPM.2018.092761
- Mark, P., & Toelken, K. (2009). Poisoned by a toxic brand: A worst case scenario of employer branding-a case study of a fortune 100 technology firm. Organization Development Journal, 27(4), 21-29. https://www.proquest.com/docview/197984382
- Mavragani, A., Ochoa, G., & Tsagarakis, K. P. (2018). Assessing the methods, tools, and statistical approaches in Google Trends research: Systematic review. Journal of Medical Internet Research, 20(11), e270. https://doi.org/10.2196/jmir.9366
- Maxwell, R., & Knox, S. (2009). Motivating employees to “live the brand”: A comparative case study of employer brand attractiveness within the firm. Journal of Marketing Management, 25(9-10), 893-907. https://doi.org/10.1362/026725709X479282
- Mičík, M., & Mičudová, K. (2018). Employer brand building: Using social media and career websites to attract generation Y. Economics & Sociology, 11(3), 171-189. https://doi.org/10.14254/2071-789X.2018/11-3/11
- Miles, S. J., & McCamey, R. (2018). The candidate experience: Is it damaging your employer brand? Business Horizons, 61(5), 755-764. https://doi.org/10.1016/j.bushor.2018.05.007
- Minbashrazgah, M. M., Garbollagh, H. B., & Varmaghani, M. (2021). Brand-specific transactional leadership: The effects of brand-building behaviors on employee-based brand equity in the insurance industry. Kybernetes, 51(7), 2326-2342. https://doi.org/10.1108/K-03-2021-0201
- Minchington, B. (2011). Build employer brand equity: International waters-employer branding. HR Future, 2011(01), 13-14. https://journals.co.za/doi/abs/10.10520/EJC177720
- Moroko, L., & Uncles, M. D. (2009). Employer branding and market segmentation. Journal of Brand Management, 17(3), 181-196. https://doi.org/10.1057/bm.2009.10
- Näppä, A., Farshid, M., & Foster, T. (2014). Employer branding: Attracting and retaining talent in financial services. Journal of Financial Services Marketing, 19(2), 132-145. https://doi.org/10.1057/fsm.2014.9
- Nawaz, N. (2019). Artificial intelligence interchange human intervention in the recruitment process in Indian software industry. International Journal of Advanced Trends in Computer Science and Engineering, 8(4), 1433-1442. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3521912
- Ngo, L. V., Nguyen, N. P., Huynh, K. T., Gregory, G., & Cuong, P. H. (2019). Converting internal brand knowledge into employee performance. Journal of Product and Brand Management, 29(3), 273-287. https://doi.org/10.1108/JPBM-10-2018-2068
- Nguyen, H. M., & Nguyen, L. V. (2021). Employer branding, scale development and validation: from the context of Vietnam. The Journal of Asian Finance, Economics and Business, 8(5), 987-1000. https://doi.org/10.13106/jafeb.2021.vol8.no5.0987
- Ofoeda, J., Boateng, R., & Effah, J. (2019). Application programming interface (API) research: A review of the past to inform the future. International Journal of Enterprise Information Systems, 15(3), 76-95. https://doi.org/10.4018/IJEIS.2019070105
- Oladipo, T., Iyamabo, J., & Otubanjo, O. (2013). Employer branding: Moulding desired perceptions in current and potential employees. Journal of Management and Sustainability, 3(3), 55-65. http://doi.org/10.5539/jms.v3n3p55
- Olivas-Lujan, M. R., & Bondarouk, T. (Eds.). (2013). Social media in human resources management (Advanced Series in Management, Vol. 12). Emerald Group Publishing. https://doi.org/10.1108/S1877-6361(2013)0000012019
- Patra, G., Mukhopadhyay, I., & Dash, C. K. (2019). Digital employer branding for enabling Gen Y in the ITeS sector in Eastern India. Indian Journal of Management, 12(3), 38-49. http://indianjournalofmanagement.com/index.php/pijom/article/view/142339
- Penfold, R. (2020). Using the Lens database for staff publications. Journal of the Medical Library Association: JMLA, 108(2), 341. https://doi.org/10.5195/jmla.2020.918
- Potgieter, A., & Doubell, M. (2018). Employer branding as a strategic corporate reputation management tool. African Journal of Business and Economic Research, 13(1), 135-155. https://hdl.handle.net/10520/EJC-eefdea007
- Potgieter, A., & Doubell, M. (2020). The influence of employer branding and employees’ personal branding on corporate branding and corporate reputation. African Journal of Business & Economic Research, 15(2), 109-135. https://www.proquest.com/docview/2427563149
- Poulis, A., & Wisker, Z. (2016). Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance. Journal of Product and Brand Management, 25(5), 490-503. https://doi.org/10.1108/JPBM-04-2015-0852
- Punjaisri, K., & Wilson, A. (2011). Internal branding process: Key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45(9/10), 1521-1537. https://doi.org/10.1108/03090561111151871
- Ratra, K., & Neelam, N. (2018). Brand awareness quotient: A metric for effectiveness of employer branding initiatives. In Digital marketing and consumer engagement: concepts, methodologies, tools, and applications (pp. 460-473). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch024
- Ratnadi, N. M. D., Ariyanto, D., & Putra, I N. W. A. (2020). The vitality of employee based pharmaceutical brands’ equity in Indonesia: Relationship between environmental management accounting and organization performance. Systematic Reviews in Pharmacy, 11(1), 554-563. https://www.sysrevpharm.org/articles/the-vitality-of-employee-based-pharmaceutical-brands-equity-in-indonesia-relationship-between-environmental-management-a.pdf
- Rethlefsen, M. L., Kirtley, S., Waffenschmidt, S., Ayala, A. P., Moher, D., Page, M. J., Koffel, J. B., & PRISMA-S Group (2021). PRISMA-S: An extension to the PRISMA statement for reporting literature searches in systematic reviews. Systematic Reviews, 10, Article 1. https://doi.org/10.1186/s13643-020-01542-z
- Robertson, J., Lord Ferguson, S., Eriksson, T., & Näppä, A. (2019). The brand personality dimensions of business-to-business firms: A content analysis of employer reviews on social media. Journal of Business-to-Business Marketing, 26(2), 109-124. https://doi.org/10.1080/1051712X.2019.1603354
- Russell, B. (2009). Human knowledge: Its scope and limits. Routledge.
- Russell, S., & Brannan, M. J. (2016). “Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organization. European Management Journal, 34(2), 114-124. https://doi.org/10.1016/j.emj.2016.01.001
- Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004a). Return on marketing: Using customer equity to focus marketing strategy. Journal of Marketing, 68(1), 109-127. https://doi.org/10.1509/jmkg.68.1.109.24030
- Rust, R. T., Zeithaml, V. A., & Lemon, K. N. (2004b). Customer-centered brand management. Harvard Business Review, 82(9), 110-118. https://hbr.org/2004/09/customer-centered-brand-management
- Rybaczewska, M., Sparks, L., & Sułkowski, Ł. (2020). Consumers’ purchase decisions and employer image. Journal of Retailing and Consumer Services, 55, 102123. https://doi.org/10.1016/j.jretconser.2020.102123
- Saini, G. K., Rai, P., & Chaudhary, M. K. (2014). What do best employer surveys reveal about employer branding and intention to apply? Journal of Brand Management, 21(2), 95-111. https://doi.org/10.1057/bm.2013.10
- Santiago, J. (2019). The relationship between brand attractiveness and the intent to apply for a job. European Journal of Management and Business Economics, 28(2), 142-157. https://doi.org/10.1108/EJMBE-12-2018-0136
- Santiago, J. K. (2020). The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support. Journal of Economics and Management, 42(4), 70-98. https://doi.org/10.22367/jem.2020.42.04
- Santiago, J., Borges-Tiago, M. T., & Tiago, F. (2022). Is firm-generated content a lost cause? Journal of Business Research, 139, 945-953. https://doi.org/10.1016/j.jbusres.2021.10.022
- Santos, V. R., Monteiro, B., Martinho, F., dos Reis, I. P., & Sousa, M. J. (2019). Employer branding: The power of attraction in the EB Group. Journal of Reviews on Global Economics, 8, 118-129. https://mail.lifescienceglobal.com/pms/index.php/jrge/article/view/5850
- Schlager, T., Bodderas, M., Maas, P., & Cachelin, J. L. (2011). The influence of the employer brand on employee attitudes relevant for service branding: An empirical investigation. Journal of Services Marketing, 25(7), 497-508. https://doi.org/10.1108/08876041111173624
- Schmidt, H. J., & Baumgarth, C. (2018). Strengthening internal brand equity with brand ambassador programs: Development and testing of a success factor model. Journal of Brand Management, 25(3), 250-265. https://doi.org/10.1057/s41262-018-0101-9
- Sharma, R., & Prasad, A. (2018). Employer brand and its unexplored impact on intent to join. International Journal of Organizational Analysis, 26(3), 536-566. https://doi.org/10.1108/IJOA-11-2017-1280
- Sharma, R., & Tanwar, K. (2021). Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige. Corporate Reputation Review, 26, 33-53. https://doi.org/10.1057/s41299-021-00132-6
- Sivertzen, A.-M., Nilsen, E. R., & Olafsen, A. H. (2013). Employer branding: Employer attractiveness and the use of social media. Journal of Product and Brand Management, 22(7), 473-483. https://doi.org/10.1108/JPBM-09-2013-0393
- Skandarpour, B., Manteghi, M., Nazari, Y., & Ahadi, R. (2016). The mediating role of job engagement in the relationship between the employer brand and citizenship behavior. International Business Management, 10(10), 1833-1841. https://medwelljournals.com/abstract/?doi=ibm.2016.1833.1841
- Smith, D., Jacobson, J., & Rudkowski, J. L. (2021). Employees as influencers: Measuring employee brand equity in a social media age. Journal of Product & Brand Management, 30(6), 834-853. https://doi.org/10.1108/JPBM-03-2020-2821
- De Stobbeleir, K. E., De Clippeleer, I., Caniëls, M. C., Goedertier, F., Deprez, J., De Vos, A., & Buyens, D. (2018). The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates. The International Journal of Human Resource Management, 29(13), 2106-2136. https://doi.org/10.1080/09585192.2016.1239120
- Stockman, S., Van Hoye, G., & da Motta Veiga, S. (2020). Negative word-of-mouth and applicant attraction: The role of employer brand equity. Journal of Vocational Behavior, 118, 103368. https://doi.org/10.1016/j.jvb.2019.103368
- Styśko-Kunkowska, M. A., & Kwinta, Z. (2020). Choice between salary and employer brand: The roles of materialism and inclination to develop an identity-motives-based relationship with an employer brand. Frontiers in Psychology, 11, 555. https://doi.org/10.3389/fpsyg.2020.00555
- Sullivan, D. (2016, May 24). Google now handles at least 2 trillion searches per year. Search Engine Land. https://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247
- Supornpraditchai, T., Miller, K., Lings, I. N., & Jonmundsson, J. B. (2007). Employee-based brand equity: Antecedents and consequences. In Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance. (pp. 1723-1733). Otago University. https://opus.lib.uts.edu.au/bitstream/10453/2264/3/2007000409.pdf
- Sürücü, Ö., Öztürk, Y., Okumus, F., & Bilgihan, A. (2019). Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context. Journal of Hospitality and Tourism Management, 40, 114-124. https://doi.org/10.1016/j.jhtm.2019.07.002
- Tanwar, K., & Kumar, A. (2019). Employer brand, person-organisation fit and employer of choice. Personnel Review, 48(3), 799-823. https://doi.org/10.1108/PR-10-2017-0299
- Tanwar, K., & Prasad, A. (2016). The effect of employer brand dimensions on job satisfaction: Gender as a moderator. Management Decision, 54(4), 854-886. https://doi.org/10.1108/MD-08-2015-0343
- Tanwar, K., & Prasad, A. (2017). Employer brand scale development and validation: A second-order factor approach. Personnel Review, 46(2), 389-409. https://doi.org/10.1108/PR-03-2015-0065
- Tavassoli, N. T., Sorescu, A., & Chandy, R. (2014). Employee-based brand equity: Why firms with strong brands pay their executives less. Journal of Marketing Research, 51(6), 676-690. https://doi.org/10.1509/jmr.13.0435
- Thai, V. V., & Latta, T. (2010). Employment brand strategy for the shortage of seafarers. International Journal of Shipping and Transport Logistics, 2(4), 411-428. https://www.inderscienceonline.com/doi/abs/10.1504/IJSTL.2010.035502
- Theurer, C. P., Tumasjan, A., Welpe, I. M., & Lievens, F. (2018). Employer branding: A brand equity-based literature review and research agenda. International Journal of Management Reviews, 20(1), 155-179. https://doi.org/10.1111/ijmr.12121
- Tsang, N. K. F., Lee, L. Y. S., & Li, F. X. H. (2011). An examination of the relationship between employee perception and hotel brand equity. Journal of Travel and Tourism Marketing, 28(5), 481-497. https://doi.org/10.1080/10548408.2011.588108
- Tumasjan, A., Kunze, F., Bruch, H., & Welpe, I. M. (2019). Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate. Human Resource Management, 59(1), 83-99. https://doi.org/10.1002/hrm.21980
- Überschaer, A., & Baum, M. (2020). Top employer awards: A double-edged sword? European Management Journal, 38(1), 146-156. https://doi.org/10.1016/j.emj.2019.06.004
- Vasantha, S. (2018). Employer brand as a predictor of employee satisfaction. Indian Journal of Public Health Research and Development, 9(2), 47-50. https://www.researchgate.net/publication/316054954_The_Key_Factors_of_Employer_Brand_an_Empirical_Analysis_with_Special_Reference_to_IT_Industry
- Vatankhah, S., & Darvishi, M. (2018). An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry. Journal of Air Transport Management, 69, 49-58. https://doi.org/10.1016/j.jairtraman.2018.02.002
- Verčič, A. T. (2021). The impact of employee engagement, organisational support and employer branding on internal communication satisfaction. Public Relations Review, 47(1), 102009. https://doi.org/10.1016/j.pubrev.2021.102009
- Verčič, A. T., & Ćorić, D. S. (2018). The relationship between reputation, employer branding and corporate social responsibility. Public Relations Review, 44(4), 444-452. https://doi.org/10.1016/j.pubrev.2018.06.005
- Wallace, M., Lings, I., Cameron, R., & Sheldon, N. (2014). Attracting and retaining staff: The role of branding and industry image. In R. Harris, T. Short (Eds.), Work-force development (pp. 19-36). Springer. https://doi.org/10.1007/978-981-4560-58-0_2
- Weiss, M. D., Tyink, S., & Kubiak, C. (2009). Delivering ideal employee experiences. Aaohn Journal, 57(5), 210-215. https://doi.org/10.3928/08910162-20090416-02
- Welch, M. (2011). The evolution of the employee engagement concept: Communication implications. Corporate Communications: An International Journal, 16(4), 328-346. https://doi.org/10.1108/13563281111186968
- Wilden, R., Gudergan, S., & Lings, I. (2010). Employer branding: Strategic implications for staff recruitment. Journal of Marketing Management, 26(1-2), 56-73. https://doi.org/10.1080/02672570903577091
- Wisker, Z. L., & Kwiatek, P. (2019). Environmental orientation and employee-based brand equity in 4 to 5-star hotels. Anatolia, 30(3), 404-419. https://doi.org/10.1080/13032917.2019.1604393
- Wolf, M. V., Sims, J. M., & Yang, H. (2017). Understanding the use of social media for employer branding. In Advertising and branding: Concepts, methodologies, tools, and applications (pp. 1708-1736). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch079
- Wołodźko, K., & Woźniak, J. (2017). The use by large Polish organizations of information about CSR activities in e-recruitment. Economics & Sociology, 10(2), 47-60. https://doi.org/10.14254/2071-789X.2017/10-2/4
- Xia, H., & Yang, L. (2010, November). The employer branding and employee performance. In 3rd International Conference on Information Management, Innovation Management and Industrial Engineering (pp. 536-538), Kunming, China. IEEE. https://doi.org/10.1109/ICIII.2010.609
- Xiong, L., King, C., & Piehler, R. (2013). “That’s not my job”: Exploring the employee perspective in the development of brand ambassadors. International Journal of Hospitality Management, 35, 348-359. https://doi.org/10.1016/j.ijhm.2013.07.009
- Yacine, L., & Karjaluoto, H. (2022). Video recruitment: Online perspectives and implications for employer branding. In C. Machado, J. P. Davim (Eds.), Organizational innovation in the digital age (pp. 87-123). Springer. https://doi.org/10.1007/978-3-030-98183-9_4
- Yasin, R., Huseynova, A., & Atif, M. (2022). Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability. Corporate Social Responsibility and Environmental Management, 30(1), 369-383. https://doi.org/10.1002/csr.2360
- Yoganathan, V., Osburg, V. S., & Bartikowski, B. (2021). Building better employer brands through employee social media competence and online social capital. Psychology & Marketing, 38(3), 524-536. https://doi.org/10.1002/mar.21451
- Yousf, A., & Khurshid, S. (2021). Impact of employer branding on employee commitment: Employee engagement as a mediator. Vision, 0(0). https://doi.org/10.1177/09722629211013608