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Innovation and trends in olfactory marketing: A review of the literature Cover

Innovation and trends in olfactory marketing: A review of the literature

Journal of Economics and Management
Volume 44 (2022): Issue 1 (January 2022)
By: Shuvam Chatterjee and  Paweł Bryła  
Open Access
|Jun 2022

Authors

Shuvam Chatterjee

UL0270540@edu.uni.lodz.pl

Doctoral School of Social Science, Faculty of Management, University of Lodz, Lodz, Poland

Paweł Bryła

pawel.bryla@uni.lodz.pl

Department of International Marketing and Retailing, Faculty of International & Political Studies, University of Lodz, Lodz, Poland
DOI: https://doi.org/10.22367/jem.2022.44.09 | Journal eISSN: 2719-9975 | Journal ISSN: 1732-1948
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Language: English
Page range: 210 - 235
Submitted on: Feb 8, 2022
|
Accepted on: May 24, 2022
|
Published on: Jun 28, 2022
Published by: University of Economics in Katowice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
olfactory marketing,
consumer behavior,
retail store,
marketing innovation,
fragrance,
review
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business informatics,
Business intelligence,
Mathematics and statistics for economists,
Statistics

© 2022 Shuvam Chatterjee, Paweł Bryła, published by University of Economics in Katowice
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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