Authors
Dawn Iacobucci
dawn.iacobucci@owen.vanderbilt.edu
Vanderbilt University, Owen Graduate School of Management, Nashville, U.S.A.
Rebecca McBride
Calvin College, Department of Political Science, DeVos Communication Center 261G, Grand Rapids, U.S.A.
Deidre L. Popovich
Department of Marketing, Rawls College of Business, Texas Tech University, Lubbock, U.S.A.