Novel Model of E-commerce Marketing Based on Big Data Analysis and Processing

Xu, Hongsheng; Li, Ke; Fan, Ganglong

doi:10.21307/ijanmc-2017-051

Abstract

The amount of information on the Internet is getting larger and larger, and the energy of the consumer and the ability to deal with information is limited. Electricity supplier enterprises in the development process to do are to use big data for personalized shopping guide. This paper analyzes the situation of the development of e-commerce industry in the background of big data, and puts forward the improvement method. The paper presents novel model of e-commerce marketing based on big data analysis and processing.

References

Sirivimol Thanchalatudom, Namfon Assawamekin, Using Big Data Technology for Information Management in Hybrid Learning System, RNIS, Vol. 12, pp. 179 -182, 2013.
Search in Google Scholar Back to article
Hyoung woo Park, Il Yeon Yeo, Haengjin Jang, Seo-Young Noh, “Simulation based Analysis on Big Data Service Bottleneck for Data Center”, JNIT, Vol. 4, No. 8, (2013),pp. 185 – 189.
Search in Google Scholar Back to article
Hongxin Wan, Yun Peng, “Clustering and Evaluation on Electronic Commerce Customers Based on Fuzzy Set”, IJACT, Vol. 5, No. 3, pp. 199 ~ 206, 2013.
Search in Google Scholar Back to article
Wei Li, Hongtu Zhang, Tingting An, “Optimal Decision-Making in E-Commerce Platform Based On Optimal Stopping Theory”, JCIT, Vol. 8, No. 8, pp. 922 ~ 929, 2013.
Search in Google Scholar Back to article
Dawei Sun, Ge Fu, Xinran Liu, Hong Zhang, “Optimizing Data Stream Graph for Big Data Stream Computing in Cloud Datacenter Environments”, IJACT, Vol. 6, No. 5, pp. 53 ~ 65, 2014.
Search in Google Scholar Back to article
Shoupu Wan, Yongjia Wang, Michael Recce, “A Case Study of the Internet Dynamics -From Big Data to Marketing Insights”, IJIIP, Vol. 5, No. 2, (2014), pp. 39-52.
Search in Google Scholar Back to article
JinHui Lei, XianFeng Yang, “Construction the E-commerce Trading Platform Based on Rough Set Data Mining Technology”, JCIT, Vol. 8, No. 3, pp. 460 ~ 469, 2013.
Search in Google Scholar Back to article
Sun Chengshuang, Shen Liyin, Gan Lin, “An Analysis on Competitiveness Enhancement by Applying E-commerce to Construction Corporations”, JDCTA, Vol. 7, No. 8, pp. 772 ~ 780, 2013.
Search in Google Scholar Back to article
Fan Yang, “The Research of E-Commerce Recommendation System Based on Cloud Computing”, IJACT, Vol. 4, No. 16, pp. 256 ~ 263, 2012.
Search in Google Scholar Back to article
Yanqing Lv, Jianmin Gao, Zhiyong Gao and Hongquan Jiang, “Multifractal information fusion based condition diagnosis for process complex”, Process Mechanical Engineering, pp.1-8. (2012),
Search in Google Scholar Back to article

Novel Model of E-commerce Marketing Based on Big Data Analysis and Processing

Abstract

Paradigm

My account