Novel Model of E-commerce Marketing Based on Big Data Analysis and Processing

Hongsheng Xu; Ke Li; Ganglong Fan

doi:10.21307/ijanmc-2017-051

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Novel Model of E-commerce Marketing Based on Big Data Analysis and Processing

International Journal of Advanced Network, Monitoring and Controls

Volume 2 (2017): Issue 3 (January 2017)

By: Hongsheng Xu, Ke Li and Ganglong Fan

Open Access

|Apr 2018

Abstract

The amount of information on the Internet is getting larger and larger, and the energy of the consumer and the ability to deal with information is limited. Electricity supplier enterprises in the development process to do are to use big data for personalized shopping guide. This paper analyzes the situation of the development of e-commerce industry in the background of big data, and puts forward the improvement method. The paper presents novel model of e-commerce marketing based on big data analysis and processing.

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Articles in this issue

DOI: https://doi.org/10.21307/ijanmc-2017-051 | Journal eISSN: 2470-8038

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Language: English

Page range: 40 - 44

Published on: Apr 10, 2018

Published by: Xi’an Technological University

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

O2O,

Related subjects:

Computer sciences, other

© 2018 Hongsheng Xu, Ke Li, Ganglong Fan, published by Xi’an Technological University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 2 (2017): Issue 3 (January 2017)