Have a personal or library account? Click to login
The appeal of ‘Do It Yourself’ orthodontic aligners: A YouTube analysis Cover

The appeal of ‘Do It Yourself’ orthodontic aligners: A YouTube analysis

Open Access
|Oct 2021

References

  1. Kravitz ND, Burris B, Butler D, Dabney CW. Teledentistry, do-it-yourself orthodontics, and remote treatment monitoring. J Clin Orthod 2016;50:718–726.
  2. Wexler A, Nagappan A, Beswerchij A, Choi R. Direct-to-consumer orthodontics: surveying the user experience. J Am Dent Assoc 2020;151:625–636;e4.
  3. Carter A, Stokes S. Availability of ‘Do-It-Yourself’orthodontics in the United Kingdom. J Orthodontics 2021;Jun 6:14653125211021607.
  4. SmileDirectCLub Website. Available at: https://smiledirectclub.com.au/en-au/.
  5. WonderSmile website. Available at: https://wondersmile.com.au.
  6. Byte website. Available at: https://trybyte.com.au/.
  7. Candid Co Website. Available at: https://www.candidco.com/.
  8. Smilelove Website. Available at: https://smilelove.com/how-it-works.
  9. EZ Smile website. Available at: https://www.ezsmile.com.au/how-it-works/.
  10. Sartory G, Heinen R, Pundt I, Jöhren P. Predictors of behavioral avoidance in dental phobia: The role of gender, dysfunctional cognitions and the need for control. Anxiety Stress Coping 2006;19:279–291.
  11. Bresnahan BWP, Kiyak HAMAP, Masters SHBS, McGorray SPP, Lincoln ABA, King GDMDD. Quality of life and economic burdens of malocclusion in U.S. patients enrolled in Medicaid. J Am Dental Assoc 2010;141:1202–1212.
  12. Schouten AP, Schouten AP, Janssen L, Verspaget M. Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. Int J Advertising 2020;39:258–281.
  13. Livas C, Delli K, Pandis N. “My Invisalign experience”: content, metrics and comment sentiment analysis of the most popular patient testimonials on YouTube. Prog Orthodontics 2018;19:3.
  14. Syed-Abdul S, Fernandez-Luque L, Jian W-S, Li Y-C, Crain S, Hsu M-H. Misleading health-related information promoted through video-based social media: anorexia on YouTube. J Med Internet Res 2013;15:e30.
  15. Fagerlin A, Wang C, Ubel PA. Reducing the influence of anecdotal reasoning on people’s health care decisions: is a picture worth a thousand statistics? Med Decision Making 2005;25:398–405.
  16. Zheng M, Zheng M, Liu R, Ni Z, Yu Z. Efficiency, effectiveness and treatment stability of clear aligners: A systematic review and meta-analysis. Orthodontics Craniofacial Res 20:127–133.
  17. Wishney M. Potential risks of orthodontic therapy: a critical review and conceptual framework. Aust Dent J. 2017;62(Suppl 1):86–96.
  18. Meade MJ, Weston A, Dreyer CW. Valid consent and orthodontic treatment. Australasian Orthodontic J 2019;35:35–45.
  19. Ustdal G, Guney AU. YouTube as a source of information about orthodontic clear aligners. Angle Orthodontist 2020;90:419–24..
  20. Hansa I, Semaan SJ, Vaid NR, Ferguson DJ. Remote monitoring and “Tele-orthodontics”: Concept, scope and applications. Semin Orthodontics 2018;24:470–481.
  21. Andrews LF. The six keys to normal occlusion. Am J Orthod 1972;62:296–309.
  22. Google trends website. Available at: https://trends.google.com/trends/explore?cat=45&date=all_2008&gprop=youtube&q=clear%20aligners.
  23. Hegarty E, Campbell C, Grammatopoulos E, Dibiase A, Sherriff M, Cobourne M. YouTube™ as an information resource for orthognathic surgery. J Orthodontics 2017;44:1–7.
  24. Korkmaz YN, Buyuk SK. YouTube as a patient-information source for cleft lip and palate. Cleft Palate-Craniofacial J 2020;57:327–332.
  25. Nason K, Donnelly A, Duncan H. YouTube as a patient-information source for root canal treatment. Int Endodontic J 2016;49:1194–1200.
  26. Pons-Fuster E, Ruiz Roca J, Tvarijonaviciute A, López-Jornet P. YouTube information about diabetes and oral healthcare. Odontology. 2020;108:84–90.
  27. Bernard A, Langille M, Hughes S, Rose C, Leddin D, Veldhuyzen van Zanten S. A Systematic Review of Patient Inflammatory Bowel Disease Information Resources on the World Wide Web. Am J Gastroenterol 2007;102:2070–2077.
  28. Delli K, Livas C, Vissink A, Spijkervet F. Is YouTube useful as a source of information for Sjögren’s syndrome? Oral Diseases 2016;22:196–201.
  29. Hamdan AA, Shaqman M, Abu Karaky A, Hassona Y, Bouchard P. Medical reliability of a video-sharing website: the gingival recession model. Eur J Dental Educ 2019;23:175–183.
  30. Kovalski LNS, Cardoso FB, D’Avila OP, Corrêa APB, Martins MAT, Martins MD. Is the YouTube™ an useful source of information on oral leukoplakia?. Oral Diseases 2019;25:1897–1905.
  31. Singh AG, Singh S, Singh PP. YouTube for Information on Rheumatoid Arthritis—A Wakeup Call?. J Rheumatol 2012;39:899–903.
  32. Ferhatoglu M, Kartal A, Ekici U, Gürkan A. Evaluation of the reliability, utility, and quality of the information in sleeve gastrectomy videos shared on open access video sharing platform YouTube. Obesity Surgery 2019;29:1477–1484.
  33. Mueller SM, Hongler VNS, Jungo P, Cajacob L, Schwegler S, Steveling EH. Fiction, falsehoods, and few facts: cross-sectional study on the content-related quality of atopic eczema-related videos on YouTube. J Med Internet Res 2020;22:e15599.
  34. Charnock D, Shepperd S, Needham G, Gann R. DISCERN: an instrument for judging the quality of written consumer health information on treatment choices. J Epidemiol Community Health 1999;53:105–111.
  35. Kılınç DD, Sayar G. Assessment of reliability of YouTube videos on orthodontics. Turkish J Orthodontics 2019;32:145.
  36. Kidy S, McGoldrick DM, Stockton P. YouTube™ as a source of information on extraction of third molars. Oral Maxillofacial Surgery 2021;Feb 20:1–6.
  37. Cesur Aydin K, Gunec HG. Quality of information on YouTube about artificial intelligence in dental radiology. J Dental Educ 2020;84:1166–1172.
  38. Lena Y, Dindaroğlu F. Lingual orthodontic treatment: A YouTube™ video analysis. Angle Orthodontist 2018;88:208–14..
  39. Hassona Y, Taimeh D, Marahleh A, Scully C. YouTube as a source of information on mouth (oral) cancer. Oral Diseases 2016;22:202–208.
  40. Hutchison CMD, Cave V, Walshaw EG, Burns B, Park C. YouTube™ as a source for patient education about the management of dental avulsion injuries. Dental Traumatol 2020;36:207–211.
  41. Sahin AN, Sahin AS, Schwenter F, Sebajang H. YouTube Videos as a source of information on colorectal cancer: what do our patients learn?. J Cancer Educ 2019;34:1160–1166.
  42. Knösel M, Jung K. Informational value and bias of videos related to orthodontics screened on a video-sharing Web site. Angle Orthodontist 2011;81:532–539.
  43. Schindler RM, Bickart B. Published word of mouth: referable, consumer-generated information on the Internet. In: Haugtvedt CP, Machleit KA, Yalch R, editors. Online consumer psychology: understanding and influencing consumer behavior in the virtual world. Hillsdale, NJ: Lawrence Erlbaum Associates; 2005;32:35–61.
  44. Wu K. YouTube marketing: Legality of sponsorship and endorsements in advertising. JL Bus Ethics 2016;22:59.
  45. Olson J, Shroff B, Carrico C, Boyle J, Lindauer S. Comparison of patient factors influencing the selection of an orthodontist, general dentist, or direct-to-consumer aligners. Am J Orthodontics Dentofacial Orthopedics 2020;157:526–532;e2.
  46. COVID-19 Shines a Spotlight on Telehealth: What it is and how it works. Available at: https://smiledirectclub.com/blog/covid-19-shines-a-spotlight-on-telehealth-what-it-is-and-how-it-works/.
  47. Hutchison C, Cave V, Walshaw E, Burns B, Park C. YouTube™ as a source for patient education about the management of avulsed teeth. Dental Traumatol 2019;36.
  48. Ho A, McGrath C, Mattheos N. Social media patient testimonials in implant dentistry: information or misinformation?. Clin Oral Implants Res 2017;28:791–800.
  49. Sahin AN, Sahin AS, Schwenter F, Sebajang H. YouTube videos as a source of information on colorectal cancer: what do our patients learn?. J Cancer Educ 2019;34:1160–1166.
  50. Chalil Madathil K, Rivera A, Greenstein J, Gramopadhye A. Healthcare information on YouTube: a systematic review. Health Informatics J 2015;21: 173–194.
DOI: https://doi.org/10.21307/aoj-2021.036 | Journal eISSN: 2207-7480 | Journal ISSN: 2207-7472
Language: English
Page range: 321 - 332
Published on: Oct 28, 2021
Published by: Australian Society of Orthodontists Inc.
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2021 Megan Collins, Darwin Luc, Ersan Karadeniz, Peter Petocz, Carlos Flores-Mir, Carmen Karadeniz, published by Australian Society of Orthodontists Inc.
This work is licensed under the Creative Commons Attribution 4.0 License.