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The Impact of Corporate Social Investment on Customer Loyalty in the Gaming Industry Cover

The Impact of Corporate Social Investment on Customer Loyalty in the Gaming Industry

Business Ethics and Leadership
Volume 6 (2022): Issue 4 (December 2022)
By: Steven Kayambazinthu Msosa  
Open Access
|Feb 2023

Authors

Steven Kayambazinthu Msosa

kayambazinthu@outlook.com

PhD, Department of Marketing, Faculty of Management Sciences, Mangosuthu University of Technology, South Africa
DOI: https://doi.org/10.21272/bel.64.38-48.2022 | Journal eISSN: 2520-6311
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Language: English
Page range: 38 - 48
Submitted on: Oct 9, 2022
|
Accepted on: Nov 10, 2022
|
Published on: Feb 4, 2023
Published by: Sumy State University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
customer loyalty,
corporate social investment,
betting,
South Africa
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Corporate social responsibility (CSR), compliance management, business ethics,
Business development, change management, cooperation,
Business communication, business etiquette

© 2023 Steven Kayambazinthu Msosa, published by Sumy State University
This work is licensed under the Creative Commons Attribution 4.0 License.

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