Have a personal or library account? Click to login
Challenges for marketing analytics application in Algerian enterprises: An empirical analysis Cover

Challenges for marketing analytics application in Algerian enterprises: An empirical analysis

Open Access
|Jun 2024

Authors

Soraya Sedkaoui

s.sedkaoui@univ-dbkm.com

Ph.D. Prof, University of Khemis Miliana, Faculty of Economy, Khemis Miliana, Algeria

Mounia Khelfaoui

m.khelfaoui@univ-dbkm.com

Ph.D. prof, University of Khemis Miliana, Faculty of Economy, Khemis Miliana, Algeria
DOI: https://doi.org/10.19275/rsep178 | Journal eISSN: 2547-9385 | Journal ISSN: 2149-9276
Language: English
Page range: 99 - 108
Submitted on: Apr 9, 2024
|
Accepted on: Jun 13, 2024
|
Published on: Jun 30, 2024
Published by: BC Publishing
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Soraya Sedkaoui, Mounia Khelfaoui, published by BC Publishing
This work is licensed under the Creative Commons Attribution 4.0 License.