Challenges for marketing analytics application in Algerian enterprises: An empirical analysis
By: Soraya Sedkaoui and Mounia Khelfaoui
Authors
Ph.D. Prof, University of Khemis Miliana, Faculty of Economy, Khemis Miliana, Algeria
Mounia Khelfaoui
Ph.D. prof, University of Khemis Miliana, Faculty of Economy, Khemis Miliana, Algeria
Language: English
Page range: 99 - 108
Submitted on: Apr 9, 2024
Accepted on: Jun 13, 2024
Published on: Jun 30, 2024
Published by: BC Publishing
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2024 Soraya Sedkaoui, Mounia Khelfaoui, published by BC Publishing
This work is licensed under the Creative Commons Attribution 4.0 License.