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Social media management: Choose measures of success on Instagram

Review of Socio-Economic Perspectives
Volume 8 (2023): Issue 4 (December 2023)
By: Daria Gunina  
Open Access
|Dec 2023

Authors

Daria Gunina

daria.gunina@vse.cz

Faculty of Management, Prague University of Economics and Business, Prague, Czech Republic
DOI: https://doi.org/10.19275/rsep165 | Journal eISSN: 2547-9385 | Journal ISSN: 2149-9276
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Language: English
Page range: 1 - 16
Submitted on: Sep 20, 2023
|
Accepted on: Dec 4, 2023
|
Published on: Dec 7, 2023
Published by: BC Publishing
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
digital marketing,
online marketing communication,
user engagement,
vividness
Related subjects:
Business and economics,
Political economics,
Microeconomics,
Macroeconomics,
Economic policy,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2023 Daria Gunina, published by BC Publishing
This work is licensed under the Creative Commons Attribution 4.0 License.

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