Have a personal or library account? Click to login
Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising: the case of the competitive growing market Cover

Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising: the case of the competitive growing market

Economics and Business Review
Volume 4 (2018): Issue 2 (June 2018)
By: Dominika Machowska  
Open Access
|Jun 2018

Authors

Dominika Machowska

dominika.machowska@uni.lodz.pl

University of Lodz, Faculty of Economics and Sociology, Department of Econometrics, POW 3/5, 90-255, Łódź, Poland
DOI: https://doi.org/10.18559/ebr.2018.2.1 | Journal eISSN: 2450-0097 | Journal ISSN: 2392-1641
Journal RSS Feed
Language: English
Page range: 3 - 23
Published on: Jun 15, 2018
Published by: Poznań University of Economics and Business Press
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Lanchester model,
Markovian Nash equilibrium,
defensive and offensive advertising,
potential market,
customer churn
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Finance,
Mathematics and statistics for economists,
Econometrics

© 2018 Dominika Machowska, published by Poznań University of Economics and Business Press
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 4 (2018): Issue 2 (June 2018)Next article