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Organising collective reputation: An Ostromian perspective Cover

Organising collective reputation: An Ostromian perspective

Open Access
|Sep 2016

Figures & Tables

Table 1

Resource and user attributes favourable for self-governance: Comparing natural CPRs and the collective reputation of local producers.

Natural CPRs (Ostrom 2005, 244–5)Collective reputation of local producers
Favourable resource attributes Feasible improvement of resource conditionsFeasible improvement of the market value of reputation (R1)
Reliable and valid indicators of the condition of the resourceIndicators of present and future market value of reputation (e.g. predictions of demand, survey results, prizes, quality signals) (R2)
Predictability of the flow of resource unitsPredictability of flow of individual sales revenues (R3)
Sufficiently small spatial extent of the resource system to ensure accurate information on external boundaries and internal conditionsSufficient proximity of producers to lower the costs of personal meetings and monitoring of individual activities (R4)
Favourable attributes of usersSalience of the resource for users (in terms of income or identity)Salience of collective reputation for producers (in terms of income or identity) (U1)
Common understanding of how the resource system operates and actions affect itCommon understanding of how collective reputation is established, maintained, and affected by actions (U2)
Low discount rate of users for future benefits from resourceLow discount rate of producers for future revenues as a result of collective reputation (U3)
Trust and reciprocity among usersTrust and reciprocity among producers (U4)
Autonomy of users to determine access and create use rulesAutonomy of producers to determine who may use the collective brand and under what conditions (U5)
Prior organisational experience and local leadershipPrior organisational experience and local leadership (U6)
Table 2

Resource and user attributes in the two communities after 1990.

AttributeTihanyCsopak
Presence of favourable resource attributes
Feasible improvement of the market value of reputation (R1)ModestIntermediate
Reputation downgraded but survived under collectivisation. Slowly emerging demand for high-quality wine, identified by terroir.Reputation downgraded but survived under collectivisation. Slowly emerging demand for high-quality wine, identified by terroir.
Very small territory – limited potential supply.
Indicators on present and future market value of reputation (e.g. predictions of demand, survey results, prizes, quality signals) (R2)Intermediate
Gradual emergence of indirect signals, e.g. prizes, contests, national forums of wine evaluation.
Predictability of flow of individual sales revenues (R3)Intermediate
Initial uncertainty in long-term changes in consumption trends but persistence of demand.
Sufficient proximity to lower the costs of personal meetings and mutual monitoring of activities (R4)Yes
Communities in small geographic areas.
Presence of favourable user attributes
Salience of collective reputation for producers (in terms of income or identity) (U1)YesIntermediate
Producers with strong local identity and economic reliance on winemaking.Heterogeneous producers, incl. outside investors with no initial local identity and partial economic reliance on winemaking.
Common understanding of how collective reputation is established and actions affect it (U2)Yes1990– ~2010: Missing
Agreement on importance of quality assurance and no markedly different ideas about desirable quality or grape varieties.~2010–: Yes, in a limited circle
First, different ideas about desirable quality and grape varieties. Then, agreement among quality-minded wineries to focus on high-quality Riesling.
Low discount rate of producers for future revenues thanks to collective reputation (U3)Yes
Producers with long-term goals of local production.
Trust and reciprocity among producers (U4)Yes
Very small, closely knit local community.
Yes
Atmosphere of trust despite different visions.
Autonomy of producers to determine who may use the collective brand and under what conditions (U5)Intermediate
Freedom to organise civic associations. Limited autonomy for official wine communes.
Prior organisational experience and local leadership (U6)Intermediate experience,
existing leadership
Minor local civic associations. Experience of cooperation for most winemakers in cooperatives under communism. Strong personal leadership of one winemaker.
Intermediate experience,
1990– ~2010: Missing leadership
~2010–: Existing leadership in limited circle
Minor local civic associations. Experience of cooperation for some winemakers in cooperatives under communism. Personal leadership appearing only after 2010.
DOI: https://doi.org/10.18352/ijc.657 | Journal eISSN: 1875-0281
Language: English
Published on: Sep 9, 2016
Published by: Uopen Journals
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2016 Boldizsár Megyesi, Károly Mike, published by Uopen Journals
This work is licensed under the Creative Commons Attribution 4.0 License.