Figure 1
Number of non-TV videos between every TV video. Source: Primary data collected by the authors.
Figure 2
Daily percentage of House MD videos relative to the total of TV videos. Source: Primary data collected by the authors.
Figure 3
(a) Dr Wilson themed fancam from TikTok user Ruby; (b) clip from House MD formatted to best fit the screen from the House MD official TikTok; (c) House MD themed meme carousel from TikTok user stinkyfinnky.
Video 1
Video edits / Remix (62). Video from TikTok user Meow representing a Minion themed montage using music from Hamilton the Musical.
Video 2
Clips (42). Video from TikTok user user6261071671157 representing a clip from the film Avengers Infinity War.
Video 3
Carousels (16). Video from TikTok user Bald Chase including edited imaged of House MD characters with a bald head.
Video 4
Personal videos (11). Video from TikTok user Courtney intitled “Me the moment my baby is born” representing a girl holding and iPad showing a video from the TV show Glee.
Figure 4
Categorisation of @NetflixIT TikTok posts for November 2025. Source: Primary data collected by the authors.
Video 5
Horizontal episode/film clip + text on screen (19) from Jingle Bell Heist from the NetflixIT TikTok page.
Video 6
Vertical episode/film clip (12) from Stranger Things from the NetflixIT TikTok page.
Video 7
Vertical save the date / promo clip19 (6) from Bridgerton from the NetflixIT TikTok page.
Video 8
Horizontal episode/film clip (2) from Stranger Things from the NetflixIT TikTok page.
Video 9
Vertical episode/film clip + text on screen (2) from Madame Web from the NetflixIT TikTok page.
Video 10
Vertical trend clip (1) from Bridgerton from the NetflixIT TikTok page.
Figure 5
Horizontal clips from the @NetflixIT TikTok account, described and subtitled.
Figure 6
X post from user @ohremzel talking about watching films on TikTok.
Figure 7
Screenshot from the full upload to TikTok of Barbie in the Nutcracker.