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Who Switched Off Old TV? Exploring the Recontextualisation of Broadcast Content by International Streaming Platforms in the Italian Television Market Cover

Who Switched Off Old TV? Exploring the Recontextualisation of Broadcast Content by International Streaming Platforms in the Italian Television Market

By:   
Open Access
|Aug 2026

Figures & Tables

Figure 1

The cover Wired announcing the arrival of Netflix in Italy. Source: Wired Italia 2015.

Figure 2

La casa de papel by Atresmedia (Source: Atresmedia 2017) and Money Heist by Netflix (Source: Netflix 2021).

Figure 3

Screenshots from two videos made by Netflix Italy and uploaded to its YouTube Channel. On the left, a supercut of Mare Fuori; on the right, a supercut of Un Professore.

Figure 4

Promotional poster for Netflix’s Wanna, featuring an 1980s television-inspired RGB colour palette. Source: Netflix Italia, key art distributed in September 2022.

Figure 5

Screengrab of the use of archival material in Miss Italia non deve morire (Source: Netflix 2025).

DOI: https://doi.org/10.18146/view.399 | Journal eISSN: 2213-0969
Language: English
Page range: 1 - 11
Published on: Aug 7, 2026
Published by: Sound & Vision
In partnership with: Paradigm Publishing Services

© 2026 Paola Brembilla, published by Sound & Vision
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.