Figure 1
BBC Earth Tribe’s official account on Tencent Video (Screenshot as of 6th September 2019).
Figure 2A
An interactive quiz on Tencent’s social media platform Wechat about BBC documentary series The Planets (BBC/PBS, 2019).
Figure 2B. Tencent users answered the questions regarding planets in BBC’s Wechat official account in order to have the chance to win the BBC notebooks.
Figure 2C. Winners of the interactive quiz would get one of the BBC notebooks.
Figure 3
David Attenborough’s Tencent Doki official account (Screenshot as of 6th September 2019).
Figure 4A-D
BBC Earth Tribe’s video feeds on its official Tencent Video account (Screenshot as of 7th April 2020).
Figure 5A-D
Online streaming services of the first episode of Dynasties (BBC, 2018) on Tencent Video with real-time user-generated bullet comments on screen (Screenshots as of 10th September 2019).
Figure 6
Audience data visualisation at the bottom of the Tencent Video website (including region, age, gender, astrological sign).