Figure 1
See, for example, the cover of this cookbook from 1955, titled Jeden Tag gut Essen [Eat Well Every Day]. Hoffmann and Campe Publishing House, Hamburg9
Figure 2
Television chef, Clemens Wilmenrod and his famous cookbook from 1954, titled Es liegt mir auf der Zunge! [It is on the tip of my tongue!], Hoffmann and Campe Publishing House, Hamburg15
Figure 3
Ernährung und Bewegung: Die Rolle der Gesundheitserziehung [Nutrition and physical activity – The role of health education] Conference programme.
Video 1
See for example TV commercial for Die Leichte [The Light]. Half-fat margarine instead of butter. Advertising of the brand “Du darfst” by Unilever, 198837
Figure 4
Trimmy, the mascot40
Video 2
Commercial for the campaign “Ein Schlauer trimmt die Ausdauer” [Take the smarter cure – endure], 197542
Figure 5
Trimming 130 – Bewegung ist die beste Medizin [Keep fit 130 – exercise is the best of remedies] logo, 198345