Why so Successful?  An Audience Research on the Turkish TV Series in Greece

Eleni Pothou

doi:10.18146/view.211

Why so Successful? An Audience Research on the Turkish TV Series in Greece

VIEW Journal of European Television History and Culture

Volume 9 (2020): Issue 17

By: Eleni Pothou

Open Access

|Aug 2020

Figures & Tables

Video 1

Endless Love (Kara Sevda), Emmy award winner for Best Telenovela in 2017, Promo video from the official YouTube channel of the production company.

Video 2

Example of the DVDs sold in weekly television magazines. The series’ spots are produced by the series’ distribution company in Greece and are reproduced both in TV and through Social Media.

Video 3

Love and Punishment (Aşk ve Ceza), episode 18. An example of the scenes included in the survey that were upload to my personal YouTube channel.

Table 1

Gender of the respondents

		Frequency	Percent	Valid Percent
Valid	Woman	662	93.5	96.1
	Man	27	3.8	3.9
	Total	689	97.3	100.0
Missing	System	19	2.7
Total		708	100.0

Table 2

Age of the respondents

		Frequency	Percent	Valid Percent
Valid	18-24	96	13.6	13.7
	25-34	129	18.2	18.3
	35-44	140	19.8	19.9
	45-54	187	26.4	26.6
	55-64	128	18.1	18.2
	65+	23	3.2	3.3
	Total	703	99.3	100.0
Missing	System	5	.7
Total		708	100.0

Table 3

Education level of respondents

		Frequency	Percent	Valid Percent
Valid	Elementary School Graduate	19	2.7	2.7
	Junior High School Graduate	47	6.6	6.7
	High School Graduate	193	27.3	27.4
	Vocational Training	120	16.9	17.0
	Technological Educational Institute	193	27.3	27.4
	BA / College Graduate	69	9.7	9.8
	Master’s Degree	54	7.6	7.7
	Doctorate Degree	9	1.3	1.3
	Total	704	99.4	100.0
Missing	System	4	.6
Total		708	100.0

Table 4

Residence of the respondents

		Frequency	Percent	Valid Percent
Valid	Attica [Athens, Periphery and Peiraias]	289	40.8	43.2
	Thessaloniki	127	17.9	19.0
	Orestiada, Kavala, Aleksandroupoli, North Aegean, -Dodecanese, Komotini, Ksanthi	59	8.3	8.8
	Central Greece [Aitoloakarnania, Voiotia, Evoia, Evritania etc]	16	2.3	2.4
	Peloponnese	39	5.5	5.8
	Crete	19	2.7	2.8
	Thessaly, Epirus, Ionian Islands	43	6.1	6.4
	Rest of Macedonia	45	6.4	6.7
	Abroad	32	4.5	4.8
	Total	669	94.5	100.0
Missing	System	39	5.5
Total		708	100.0

Table 5

Viewership percentages of series in question

	Valid Percent
1001 nights (1001 Gece)	75.5%
Love and Punishment (Aşk ve Ceza)	60.4%
Black Money Love (Kara Para Aşk)	41.0%
Endless Love (Kara Sevda)	69.7%

Table 6

Preference of the series

		Frequency	Percent	Valid Percent
Valid	1001 Nights (1001 Gece)	257	36.3	37.5
	Love and Punishment (Ask ve Ceza)	120	16.9	17.5
	Black Money Love (Kara Para Ask)	53	7.5	7.7
	Endless Love (Kara Sevda)	255	36.0	37.2
	Total	685	96.8	100.0
Missing	System	23	3.2
Total		708	100.0

Table 7

“Are you currently watching any other Turkish series?”

		Frequency	Percent	Valid Percent
Valid	Yes	555	78.4	79.5
	No	143	20.2	20.5
	Total	698	98.6	100.0
Missing	System	10	1.4
Total		708	100.0

Table 8

“How to you access Turkish series?”

	N	Percent	Percent of Cases
TV	343	35.3%	49.4%
Free from Internet	483	49.6%	69.6%
From DVD’s in Weekly Magazines	122	12.5%	17.6%
From DVD Boxset bought from distributor	25	2.6%	3.6%
Total	973	100.0%	140.2%