| end users | graphical user interfaces and ‘empty’ frames sign up and registration procedures about and feature pages data and privacy policies terms of service and use end-user license agreements (EULA) account security pages help pages language support
| self-description histories104 feature and practice histories105 ‘stakeholder politics’ histories106 revenue model histories107 data and privacy policy histories terms of service and use histories108
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| developers | tools and product pages application programming interfaces (APIs) and endpoints software development kits (SDKs) integrated development environments (IDEs) software and developer tools and frameworks guides for app development, best practices, app review, and privacy and consent online training courses for developers developer support, help pages, and frequently asked questions (FAQs) API reference documentation, version histories, and changelogs developer news, blog posts, and blog archives open source projects and code repositories programming, query, and markup languages bug reports platform status annual developer conferences developers community groups, meetups and local developer communities startup accelerator programmes platform policies careers platform and privacy policies cookies terms of service and use
| API-based data sharing histories109 data strategy and ‘intraoperability’ histories110 ‘programmability’ and app development histories111 app ecosystem histories tracking technology histories standards and protocol histories ‘datastructuring’ histories112 platform architecture design and governance and control histories113 platform growth and embedding histories114 platform status, maintenance, repair, and ‘issue’ histories platform and privacy policy histories115
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| business | ad creation and management tools and interfaces tools and product pages business news, blog pages, and archives case studies, success stories, and insights guides for marketers, creative tips, and inspiration advertising and marketing tools, products, and services (e.g., ads and marketing APIs and SDKs) webinars and online training courses for digital buyers, publishers, and marketers industry insights and reports and series insights newsletters business certification programmes common questions, advertiser help centres, and support privacy policies brand resources
| tool and product histories ad creation and targeting fields histories platform growth and embedding histories116 revenue model histories117
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| partners | partner solutions and integrations partner programmes and directories about pages partner news, blog posts, and archives case studies and success stories partner sign-up and registration procedures partner certification programmes and badges partner help centres and support partner newsletters partner summits and events
| partnerships, partner solutions, and partner ecosystem histories118 strategic partnerships and strategic growth histories platform growth and embedding histories119
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| creators | creator tools and products (e.g., for creating, managing, and monetizing content and communities) webinars and online training courses for creators guides for content production and monetisation guides for community building and fan engagement copyright guidelines
| content and media format histories content and media monetisation histories platform and algorithm optimisation strategy histories brand histories
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| media and publishers | media and publisher solutions and integrations media and publisher partner programmes and directories media and publisher help centres and support guides for content production and monetisation guides for community building and fan engagement press releases, news, blog posts, and archives analytics and measurement tools webinars and online training courses for producing and discovering content and managing audiences
| content and media format histories content and media monetisation histories platform and algorithm optimisation strategy histories brand histories
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| investors | company information and company histories financial information (e.g., quarterly earnings, annual reports, US SEC filings; webcasts, balance sheets, income statements, earnings call transcripts and slides) stock information education centres, success stories, business guides, and frequently asked questions (FAQs) press releases, blog posts, and archives annual meetings and investor events corporate governance and responsibilities investor newsletters
| investor relations histories corporate strategy and financial performance histories founder manifestos, mission statements, and business discourse histories120 stock trading, stock price development, and analyst coverage histories mobile platform strategy histories121 data privacy and ‘business-to-platform’ dependency histories122 ‘financialised histories’123 corporate governance structure histories
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| research | research areas publications (e.g., conference proceedings, journal articles, technical reports, patent filings, white papers) downloads press releases, blog posts, and archives academic programmes and scholarships careers
| intellectual and research area histories technology design and innovation histories algorithm design and maintenance histories124 platform architecture design and infrastructure histories125 ‘programmability’ design tendency and experimentation histories126 professional expertise, talent acquisition, and recruitment strategy histories
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