‘Great Stuff!’: British Pathé's YouTube Channel and Curatorial Strategies for Audiovisual Heritage in a Commercial Ecosystem
By: Eggo Müller
Abstract
In 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisualheritage from the 20th century. This article analyses the curational strategies of this channel as developed bythe German multi-channel network Mediakraft in consideration of YouTube’s algorithms and supposed userexpectations. This article argues that, in the context of YouTube’s commercial ecosystem, Mediakraft’scuration emphasizes celebrities, spectacular historical events, and curiosities to attract users online.
DOI: https://doi.org/10.18146/2213-0969.2018.jethc139 | Journal eISSN: 2213-0969
Language: English
Page range: 19 - 30
Published on: May 16, 2018
Published by: Sound & Vision
In partnership with: Paradigm Publishing Services
Keywords:
© 2018 Eggo Müller, published by Sound & Vision
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.