Meet the Predators: The Branding Practices Behind Dragons’ Den, Shark Tank, and Höhle der Löwen
By: Sabine Baumann and Ulrike Rohn
Authors
Sabine Baumann
Jade University, Department of Management, Information, Technology, Friedrich-Paffrath-Str. 101, 26389 Wilhelmshaven
Ulrike Rohn
Tallinn University, Baltic, Film, Media, Arts and Communication School (BFM), Centre of Excellence in Media Innovation and Digital Culture (MEDIT), Narva mnt 27, 10120 Tallinn
DOI: https://doi.org/10.18146/2213-0969.2016.jethc106 | Journal eISSN: 2213-0969
Language: English
Page range: 105 - 115
Published on: Aug 1, 2016
Published by: Sound & Vision
In partnership with: Paradigm Publishing Services
Keywords:
© 2016 Sabine Baumann, Ulrike Rohn, published by Sound & Vision
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.