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Key elements of real estate agency websites – analysis of the customer preferences with use of the Kano method Cover

Key elements of real estate agency websites – analysis of the customer preferences with use of the Kano method

Open Access
|Nov 2025

Figures & Tables

Fig. 1.

Map of attributes for the real estate agency website (own research)
Map of attributes for the real estate agency website (own research)

Type of attribute in the Kano method (Bakhitar et al_, 2015; Wolniak & Skotnicka, 2008)

Negative
Positive I like itThat’s the way it has to beI don’t mindI can put up with itI don’t like it
I like itQAAAO
That’s the way it has to beRIIIM
I don’t mindRIIIM
I can put up with itRIIIM
I don’t like itRRRRQ

List of the attributes used during the research (own research)

No.The number of votes in the categoryEvaluation of the attributeSatisfaction indexDissatisfaction index
AMOIQR
1.111125010M0.125−0.914
2.41232000M0.047−0.969
3.912312300A0.798−0.271
4.851826000A0.860−0.341
5.149618010M0.250−0.891
6.881229000A0.907−0.318
7.119821000M0.246−0.915
8.1425721800O0.667−0.752
9.241289400O0.876−0.783
10.961611600A0.829−0.209
11.112511010A0.961−0.125
12.81210000M0.062−0.938
13.111180000M0.085−0.915
14.1712643600O0.628−0.589
15.872712210A0.773−0.305
16.218226000M0.364−0.837
17.822717300A0.767−0.341
18.211080000M0.163−0.837
19.131124000M0.132−0.899
20.94926000A0.930−0.271
21.981318000A0.899−0.240
22.882516000A0.806−0.318
23.1610211000M0.209−0.876
24.197158710I0.266−0.172
25.9789807I0.139−0.123
DOI: https://doi.org/10.17512/bozpe.2025.14.04 | Journal eISSN: 2544-963X | Journal ISSN: 2299-8535
Language: English
Published on: Nov 24, 2025
Published by: Technical University in Czestochowa
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 Manuela Ingaldi, Katarína Lestyánszka Škůrková, published by Technical University in Czestochowa
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

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