Table 1.
Measurement items for Institutional perceptions (Likert scale)
| Institutional indicator | Questionnaire item | Response scale |
|---|---|---|
| Information access | How satisfied were you with the access to marketing information provided to you? | 1 = Very dissatisfied |
| 5 = Very satisfied | ||
| Training opportunities | How satisfied were you with the training opportunities you received related to cashew marketing? | 1 = Very dissatisfied |
| 5 = Very satisfied | ||
| Timeliness of payment | How satisfied were you with the timeliness of payment after selling your cashew nuts? | 1 = Very dissatisfied |
| 5 = Very satisfied | ||
| Trust in buyers | How satisfied were you with the level of trust you had in your buyers during marketing transactions? | 1 = Very dissatisfied |
| 5 = Very satisfied |
Table 2.
Socio-demographic characteristics of respondents by marketing system (n = 354)
| Variable | WRS % (n = 177) | CF % (n = 177) | χ2 p value |
|---|---|---|---|
| Gender (male) | 51.8 | 48.2 | 0.284 |
| Age (35–51 years majority) | 49.5 | 50.5 | 0.383 |
| Education (primary majority) | 45.7 | 54.3 | 0.259 |
| Household size (6–8 members majority) | 50.5 | 49.5 | 0.359 |
| Farming experience (4–7 years majority) | 55.8 | 44.2 | 0.391 |
| Farm size (6–8 acres majority) | 52.4 | 47.6 | 0.738 |
| Distance to market (> 10 km) | 42.7* | 57.3 | 0.004 |
| Cooperative membership | 51.6* | 48.4 | 0.001 |
| Credit access | 49.6 | 50.5 | 0.518 |
Table 3.
Frequency distribution (%) of institutional indicators (N = 354)
| Variable | Very low (1) | Low (2) | Moderate (3) | High (4) | Very high (5) | Median |
|---|---|---|---|---|---|---|
| Trust in buyers | 14.69 | 16.10 | 20.06 | 27.12 | 22.03 | 3 |
| Information satisfaction | 18.93 | 17.23 | 11.58 | 20.90 | 31.36 | 4 |
| Training satisfaction | 12.99 | 20.06 | 22.88 | 24.01 | 20.06 | 3 |
| Timeliness of payment | 15.54 | 18.64 | 19.77 | 26.27 | 19.77 | 3 |
Table 4.
Median comparison by marketing arrangement
| Variable | Contract farming | Warehouse receipt system | Total |
|---|---|---|---|
| Trust in buyers | 4 | 3 | 3 |
| Information satisfaction | 3 | 4 | 3 |
| Timeliness of payment | 4 | 3 | 3 |
| Training satisfaction | 3 | 3 | 3 |
Table 5.
Mann-Whitney U test results (CF vs WRS)
| Variable | z-value | p-value | Significance | Direction of difference |
|---|---|---|---|---|
| Trust in buyers | −4.405 | 0.0000 | *** | CF > WRS |
| Information satisfaction | 1.590 | 0.1119 | n.s. | No significant difference |
| Timeliness of payment | −3.232 | 0.0012 | *** | CF > WRS |
| Training satisfaction | 0.022 | 0.9826 | n.s. | No significant difference |
Table 6.
Ordered logistic regression results for institutional indicators of marketing efficiency
| Variable | Trust in buyers | Information satisfaction | Timeliness of payment | Training satisfaction |
|---|---|---|---|---|
| Marketing type (CF=1) | 0.793*** (0.249) | −0.471* (0.243) | 0.354 (0.246) | 0.069 (0.237) |
| Gender | −0.171 (0.218) | −0.079 (0.215) | −0.157 (0.217) | −0.177 (0.219) |
| Education | −0.054 (0.079) | 0.027 (0.079) | −0.064 (0.080) | −0.041 (0.078) |
| Household size | −0.069 (0.088) | 0.135 (0.088) | −0.030 (0.087) | 0.157* (0.087) |
| Farm experience | −0.014 (0.107) | −0.138 (0.106) | −0.020 (0.106) | 0.236** (0.108) |
| Farm size | −0.033 (0.088) | −0.142 (0.088) | −0.009 (0.087) | −0.008 (0.087) |
| Distance to market | 0.053 (0.115) | −0.044 (0.115) | 0.018 (0.114) | 0.003 (0.117) |
| Cooperative membership | 0.308 (0.447) | −0.137 (0.431) | 0.255 (0.441) | −0.139 (0.427) |
| Access to credit | −0.450 (0.441) | 0.833* (0.434) | −0.010 (0.436) | −0.502 (0.426) |
| Quantity sold | 0.641*** (0.166) | 0.148 (0.154) | 0.435*** (0.163) | 0.171 (0.162) |
| Transport cost | 0.074 (0.111) | 0.041 (0.109) | 0.196* (0.111) | −0.011 (0.113) |
| Negotiation confidence | −0.723*** (0.186) | −0.044 (0.174) | −0.495*** (0.184) | −0.206 (0.177) |
| Transaction transparency | 0.114 (0.072) | −0.011 (0.073) | 0.067 (0.072) | −0.096 (0.071) |
Table 7.
Marginal effects from ordered logistic regression
| Dependent variable | dy/dx (CF = 1) | Std. error | z-value | p-value |
|---|---|---|---|---|
| Trust in buyers (trust_sat) | 0.1419 | 0.0324 | 4.37 | 0.000 |
| Information satisfaction (info_sat) | −0.0648 | 0.0405 | −1.60 | 0.109 |
| Timeliness of payment (paytime_sat) | 0.0964 | 0.0303 | 3.18 | 0.001 |
| Training satisfaction (train_sat) | −0.0007 | 0.0302 | −0.02 | 0.983 |