Table 1
AI Tools and their application in the recruitment and selection process.
| AI TOOLS USED IN RECRUITMENT | ||||
|---|---|---|---|---|
| AI TOOL | PROBLEM | SOLUTION | POTENTIAL OUTCOME | AI TASK |
| Employer branding monitoring | Reputation impacts candidates’ perceptions of potential employer. Bad reputation leads to smaller talent pool | Software scans public data to assess sentiment and identity weaknesses in the hiring process | Stronger employer brand improves quality of talent pool, reduces time to hire, staff turnover and costs | Sentiment monitoring Prediction |
| Vacancy prediction software | Cost of spontaneous resignations | Software identifies employees’ behavioural data and makes prediction on likeliness to leave. | Improved talent attrition Improved employer brand Reduced time to hire | Prediction |
| Job description optimisation software | Complex jargon, boring descriptions, and indirect discrimination can negatively affect diversity, application volume and employer brand | Software provides recommendations to optimise job descriptions and tailor language for different types of candidates | Improved diversity Reduces risk of indirect discrimination Higher candidate engagement | Communication |
| Targeted advertising optimisation | Wrong message via the wrong channel to wrong audience wastes resources | Using insights from AI, machine learning and data insights firms can accurately target relevant candidates | Improved candidate experience Maximises chances of candidate engagement Minimises advertising costs | Prediction Communication |
| Multi-database candidate sourcing | Untapped potential of suitable passive candidates and former employees reduces talent pool quality | AI-tools scan through multiple databases, including social media profiles, faster than human recruiter | Accelerates candidate sourcing rate Frees up recruiters’ time Improves quantity and quality of available talent pool | Judgement |
| Candidate engagement chatbot/CRM | Direct recruiting and relationship management are expensive and time consuming. High volume can lead to delayed responses, dissatisfied candidates and/or poor employer reputation | Chatbots use Natural Language Processing to mimic human conversation and can be used to engage candidates, and provide real time, any time responses to guide candidates through the recruitment process | Frees recruiters’ time Reduces costs | Procedural Communication |
| Automated scheduling | Scheduling calls, tests, interviews, or meetings is time consuming | AI system can automatically execute these admin tasks | Frees recruiters time for other tasks | Procedural |
| AI TOOLS USED IN SELECTION | ||||
| AI TOOL | PROBLEM | SOLUTION | POTENTIAL OUTCOME | AI TASK |
| CV screening software | Reviewing CVs is time consuming and costly. Human error increases as the number of CVs increases | Software instantly reviews a large volume of VCs to filter out unsuitable candidates and rank suitable ones | Reduces bias and issues of human fatigue Improves diversity Reduces costs Frees recruiters’ time | Judgement |
| Video screening software | Pre-screening interviews are costly, biased, and time-consuming | Software analyses video interviews to assess person-organisation and person-job fit | Reduces human error, bias and discrimination Frees up recruiters time | Judgement |
| AI-powered psychometric testing | Outdated, boring and unengaging tests lead to negative candidate experience and impacts employer branding | AI provides engaging tests designed to improve candidate experience while assessing candidate | Frees up recruiters’ time Improves workplace diversity | Judgement |
| AI-powered background checking | Time consuming, prone to human error and can lead to problematic employee termination downstream | AI software scans through multiple databases to check candidates criminal record, credit rating and references | Frees up recruiters’ time Reduces costs from human error | Procedural Judgement |
[i] (Adapted from Albert, 2019, pp. 217–8).
