Abstract
As the number of new publishers and journals increases, so does the emergence of deceptive or ‘predatory’ publishers. Inexperienced researchers, particularly those in the developing world, are known to be vulnerable to spam e-mails inviting them to submit papers to journals with no discernible reputation. Think.Check.Submit. is a collective response to this problem from cross-industry stakeholders. The campaign provides clear and simple guidance to help researchers make informed choices about their publications. The resources can also be used by librarians responsible for developing researchers’ knowledge of the scholarly communication landscape or disseminated by industry groups working to support researchers in their publishing.