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Evaluating the Impact of Inclusive Marketing Dimensions on Advertising Effectiveness Cover

Evaluating the Impact of Inclusive Marketing Dimensions on Advertising Effectiveness

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 47 (2025): Issue 4 (December 2025)
By: Kristina Zikienė and  Emilija Dimšaitė  
Open Access
|Jan 2026

Authors

Kristina Zikienė

kristina.zikiene@vdu.lt

Assoc. Prof., Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania

Emilija Dimšaitė

emilija.dimsaite@alumni.vdu.lt

Master graduate, Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.15544/mts.2025.45 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 570 - 584
Submitted on: Aug 11, 2025
|
Accepted on: Sep 23, 2025
|
Published on: Jan 20, 2026
Published by: Vytautas Magnus University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Affective Stage of Hierarchy of Advertising Effects,
Cognitive Stage of Hierarchy of Advertising Effects,
Conative Stage of Hierarchy of Advertising Effects,
Inclusive Advertising,
Inclusive Marketing
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2026 Kristina Zikienė, Emilija Dimšaitė, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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