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Bibliometric Analysis Of Brand Equity Research In Fast Food Businesses (2013 – 2023) Cover

Bibliometric Analysis Of Brand Equity Research In Fast Food Businesses (2013 – 2023)

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 47 (2025): Issue 1 (March 2025)
By: Bravo Muchuu and  Lina Pilelienė  
Open Access
|Apr 2025

Authors

Bravo Muchuu

xmuchuu@mendelu.cz

PhD. Student, Department of Business Economics, Mendel University, Brno, Czech Republic

Lina Pilelienė

lina.pileliene@vdu.lt

Prof. Department of Marketing, Vytautus Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.15544/mts.2025.08 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 96 - 113
Submitted on: Oct 16, 2024
Accepted on: Oct 12, 2024
Published on: Apr 4, 2025
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Bibliometric analysis,
Brand equity,
Fast food,
PRISMA,
Scopus database,
Web of Science database
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2025 Bravo Muchuu, Lina Pilelienė, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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