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Digital Business Communications: Strategic Marketing Of Modern Enterprises Cover

Digital Business Communications: Strategic Marketing Of Modern Enterprises

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 47 (2025): Issue 1 (March 2025)
By: Volodymyr Lagodiienko,  Lesia Donets,  Svitlana Pambuk,  Maryna Braiko,  Olga Golodoniuk and  Olena Dolynska  
Open Access
|Apr 2025

Authors

Volodymyr Lagodiienko

volodymyr@wiktoriya.com

Dr. Prof., Odesa National University of Technology, Odesa, Ukraine

Lesia Donets

lesia.donets1981@gmail.com

Assoc. Prof., Odesa National University of Technology, Odesa, Ukraine

Svitlana Pambuk

pambuk@ukr.net

Assoc. Prof., Odesa National University of Technology, Odesa, Ukraine

Maryna Braiko

marina.g.braiko@gmail.com

Senior Lecturer, Odesa National University of Technology, Odesa, Ukraine

Olga Golodoniuk

olgagolodonuk@gmail.com

Senior Lecturer, Odesa National University of Technology, Odesa, Ukraine

Olena Dolynska

dolinskaya_alena@ukr.net

Odesa National University of Technology, Odesa, Ukraine
DOI: https://doi.org/10.15544/mts.2025.04 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 49 - 58
Submitted on: Dec 18, 2024
Accepted on: Jan 5, 2025
Published on: Apr 4, 2025
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
digital communications,
business,
communication process,
marketing,
marketing activity,
strategy,
digitalization
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2025 Volodymyr Lagodiienko, Lesia Donets, Svitlana Pambuk, Maryna Braiko, Olga Golodoniuk, Olena Dolynska, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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